Martech

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketing 107

Marketing Marketers CRM Digital Marketing 107

Search Engine Land

MARCH 27, 2024

Understanding account-based marketing At its core, ABM is a strategic approach that focuses on targeting high-value accounts with personalized and relevant marketing efforts. Unlike traditional marketing methods that typically cast a wide net, ABM is laser-focused, treating individual accounts as unique markets in themselves.

Marketing 106

Marketing Marketers CRM Digital Marketing 106

Spiralytics

DECEMBER 7, 2022

5 Sustainable Marketing Tips. Consumer trust is essential in traditional marketing, but it’s everything in sustainable marketing. It’s important that marketers communicate with customers in a way that not only promotes their company brand but also builds trust and robust relationships with the customer.

Non-Profit 98

Non-Profit Marketing Marketers Communications 98

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Sprout Social

MAY 9, 2023

So, let’s dive into the nuts and bolts of how AI is benefiting marketers and how you can use it to your full advantage. How is artificial intelligence used in marketing? AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Marketing 131

Marketing Marketers Market Trends Manufacturing 131

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketing Marketers Promotion 52

Hubspot Marketing

DECEMBER 11, 2023

In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it. The report estimated that “between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030.” The good news is the findings are yet to come to fruition.

User-Generated 90

User-Generated Marketing Marketers Copywriting 90