Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S.

B2C 145

B2C Analytics User-Generated SEO 145

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Estimated reading time: 7 minutes. Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. But these days, a more accurate statement is probably: customer experience is king. How effective is content marketing?

Content Marketing 137

Content Marketing Customer Journey Marketing Marketers 137

Hubspot Marketing

MAY 24, 2023

Pro tip: If you’re a HubSpot user, check out our new AI tools. Get started with HubSpot content assistant. In fact, there was a 27% reported increase in implementing AI or machine learning into companies' marketing toolkits. Today, we’re going to answer that question. Let’s dive in. Table of Contents What is AI marketing?

User-Generated 98

User-Generated Non-Profit Marketing Marketers 98

Customers.ai

FEBRUARY 20, 2024

You can use the data you capture for: Email marketing and retargeting Creating Facebook ad lookalike audiences Triggering direct mail to be sent SMS campaigns #2. HubSpot: Email Marketing CRM Tool HubSpot is well-known as one of the leading CRM platforms. Email marketing may be one of the oldest, non-sexy communication methods.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Neil Patel

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 Google Ads are effective. That’s a bit surprising.

Non-Profit 131

Non-Profit Advertising Advertisers Management 131

Hubspot Marketing

JANUARY 13, 2023

We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Let's start with defining a lead. Sales Qualified Lead (SQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Duct Tape Marketing

AUGUST 24, 2022

What You Should Be Tracking In Your Marketing Efforts And Why written by John Jantsch read more at Duct Tape Marketing. Topics I Cover: [1:41] What the point of tracking is. [2:58] 7:10] What to look for at the middle of the funnel. [9:11] Topics I Cover: [1:41] What the point of tracking is. [2:58] Like this show?

Analytics 83

Analytics Marketing Marketers Education 83

Hubspot Marketing

DECEMBER 19, 2023

AI] tools help me track market trends, optimize product listings, and adjust pricing strategies dynamically,” Hawke explains. If you stock them already, you can prioritize adding resources to existing products to meet the demand faster. But here's the catch: You must know how to use AI effectively.

Price 130

Price Transform User-Generated Market Trends 130

Hubspot Marketing

AUGUST 21, 2023

It’s essential to include this information so that all stakeholders, including your direct reports, learn about your company in detail before delving into the more strategic components of your plan. To start, let's dive into how to create a marketing plan and then take a look at what a high-level marketing plan has inside.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Neil Patel

SEPTEMBER 24, 2020

Research shows Google Ads produces 3.5 The downside is the fact that many companies aren’t able to give their accounts the attention it needs to perform. How do you find an AdWords company that works with your budget, generates the returns you need and continues to perform for your business?

eCommerce 97

eCommerce Advertising Advertisers Health 97

Hubspot Marketing

FEBRUARY 21, 2018

Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. The answer, of course, is “it depends.”

Management 145

Management PR User-Generated Advertising 145

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Paid advertising is somewhat of a dinosaur.

CMO 114

CMO Marketing Marketers SEO 114

Hubspot Marketing

FEBRUARY 22, 2023

Thank-You Page : The visitor-turned-lead now lands on a thank-you page with information on where to access their resource and is added to your mailing list. Offer unique industry insights in an ebook or report. Perhaps you have a solution to help your audience perform a task quicker or solve common industry pain points.

eBook 145

eBook Finance User-Generated Transform 145

Neil Patel

JULY 28, 2021

HubSpot provides some useful information on the types of content that are needed in different parts of the sales funnel. HubSpot provides some useful information on the types of content that are needed in different parts of the sales funnel. Don’t simply churn out content for content’s sake.

User-Generated 141

User-Generated Analytics B2C Entertainment 141

Neil Patel

MARCH 25, 2021

For this reason, you can get started with MailChimp early using the tool for free as you get your feet wet with email marketing and then move to a paid plan as you scale. When it comes to marketing, sales, and CRM software, HubSpot has become one of the top players. Are you ready to grow your business with digital marketing?

Digital Marketing 144

Digital Marketing Social Media Marketing Marketing Marketers 144

Hubspot Marketing

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

User-Generated 145

User-Generated SEO Analytics eCommerce 145

Duct Tape Marketing

MAY 11, 2022

Why Call Tracking Metrics Matter To Your Marketing Efforts written by John Jantsch read more at Duct Tape Marketing. 4:02] What is call tracking and how do marketers use it today? [2:15] 4:02] What is call tracking and how do marketers use it today? [7:08] 14:35] How does call tracking play into personal segmentation? [16:03]

Marketing 84

Marketing Marketers CRM Communications 84

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Very few, if any, of these interactions are with a sales rep. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets.

Management 79

Management User-Generated CRM Inbound Marketing 79

Hubspot Marketing

JUNE 28, 2022

But views aren’t the only metric marketers track. There’s a long list of data points you could be keeping your eyes on, so let’s take a look at which are the best measure of your video’s performance. Immediately, the effectiveness of video marketing became obvious. The Top Video Marketing Goals and Strategies. How to Make Viral Videos.

Video Marketing 132

Video Marketing Marketing Marketers Promotion 132

Hubspot Marketing

MAY 23, 2024

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. I know how overwhelming it can be to choose the right tools, so I’ve compiled a list of 20 free and paid tools for small businesses. Table of Contents Why Do You Need Small Business Tools? Small businesses need tools.

CRM 101

CRM User-Generated Transform Digital Marketing 101

Hubspot Marketing

JULY 28, 2022

If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. What is Google Ads? What is Google Ads? That is, somewhere with over 2.9

Advertising 145

Advertising Advertisers User-Generated CRM 145

Hubspot Marketing

APRIL 18, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. If you can overlook the fear-inducing headlines, this technology is making social media marketers more efficient and effective than ever. Let's jump into it.

Transform 138

Transform Social Media Marketing User-Generated Management 138

Hubspot Marketing

MAY 27, 2024

As a chief content curator, I’ve created many Facebook ads, and I can attest to this. However, I‘ve personally discovered that you need an effective Facebook ad strategy to see results. Table of Contents Are Facebook ads worth pursuing in 2024? When I started out with Facebook ads, it was daunting.

Gen Z 128

Gen Z Customer Journey Advertising Advertisers 128

Hubspot Marketing

NOVEMBER 16, 2022

The key to building an Instagram marketing tech stack is to ensure that you have tools that perform these core functions: research, creation, execution, measurement, and optimization. Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. Let’s get started. Attribution.

User-Generated 139

User-Generated Price Analytics Marketing 139

Hubspot Marketing

OCTOBER 6, 2022

When setting up a paid Facebook ad, there are a lot of boxes to be checked. Did you choose the right bidding model for your ad? Are you running the right type of ad? To help simplify the process for you, we're breaking down the step-by-step process of running an ad on Facebook. You can filter who sees your ad.

Advertising 145

Advertising Advertisers User-Generated Management 145

Lynton Web

NOVEMBER 1, 2022

There are many questions that come with phasing in a new piece of software, and learning to use HubSpot is no exception. In an effort to calm nerves, we asked our HubSpot onboarding team to share the questions they get asked the most. 8 Most-Asked HubSpot Onboarding Questions. One of the best parts of moving to HubSpot?

Management 91

Management Advertising Advertisers Place 91

Hubspot Marketing

AUGUST 21, 2023

A social media content calendar allows you to keep track of deadlines, better manage your content creation team, and create transparency with stakeholders who rely on your social media publishing schedule. Creating a great content calendar isn't as simple as adding a few Instagram post ideas to your Google calendar.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Hubspot Marketing

APRIL 8, 2019

There were so many concepts to learn and reports to run. GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. There is a free and paid version of GA (the latter is called Analytics 360). Add the name, URL, and industry of the website you want to track. It’s not cheap.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Hootsuite

JULY 13, 2023

Hootsuite Try for free Hootsuite is a comprehensive social media management tool that makes it easy to schedule posts, monitor conversations, and measure performance across all major social media networks. Sprinklr has emerged as a popular social media platform, but it’s not the only player in the space. Try Hootsuite free for 30 days. #1

Price 77

Price User-Generated CRM Analytics 77

Hubspot Marketing

JUNE 30, 2020

However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. For example, is paid more important than organic to your business, and if so, to what extent? Why Use a Social Media Report?

Social Media Marketing 143

Social Media Marketing Analytics Customer Place 143

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Real Estate 135

Real Estate Promotion User-Generated Analytics 135

Hubspot Marketing

APRIL 21, 2022

HubSpot's Downloadable Template for Excel. Marketers might already use Excel for different types of reports and data analysis in their roles, but this multifaceted tool is perfect for social media content calendar organization, too. Let's dive into our list of top tools to stay organized and on top of your game. Content Calendar.

Price 145

Price Social Media Marketing User-Generated Management 145

Hubspot Marketing

MAY 6, 2022

When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?”. In other words, it’s all about return on investment (ROI) — how are ad spending and customer conversion linked? Ads aren’t right for everyone. To determine if ads are worth your time, start by building a budget.

Social Media Marketing 98

Social Media Marketing Marketing Marketers User-Generated 98

Exposure Ninja

JUNE 23, 2022

There’s plenty of data in support of adding digital marketing to your existing strategy. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Scoop.it!

MAY 9, 2024

One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. Blog posts can be broken down into 5–7 social media posts, all of which, in turn, create an inbound marketing trail. What Is Content Distribution?

Whitepaper 88

Whitepaper User-Generated Analytics Inbound Marketing 88

Backlinko

FEBRUARY 20, 2024

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? That’s where our handy list comes in. We’ve hand-picked the affiliate programs with the best reputations and highest payout potential.

Affiliate Marketing 89

Affiliate Marketing CRM Price User-Generated 89