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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Job Description Our team is hiring a marketing assistant to keep our organization running smoothly. The ideal candidate will have experience managing multiple projects for key stakeholders and maintaining excellent communication. Experience managing multiple projects and adhering to deadlines. Research and analytical skills.

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Four ways marketing analytics tools drive business growth

Econsultancy

The impact of managing your marketing spend effectively can be game changing. The value of data analysis – particularly for the benefit of marketing – is also widely understood. As a result, marketing analytics will continue to grow in importance over the coming years. Analytics proves ROI.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

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Server-side measurement: What is it really good for?

Martech

In this article, we’ll cover server-side measurement in an adtech and analytics context and its role in today’s changing data landscape. Dig deeper: 6 data collection tactics for marketing in the cookieless future. Most consent management platforms even store your consent preferences in a first-party cookie.

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4 Fresh Ways to Think About Targeting on Social

Sprout Social

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.

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How location data helps marketers acquire new customers and expand campaigns

Martech

Read next: Real-world location data analytics tools during the pandemic. Using location data for customer acquisition. Marketers can use digital channels to act on location data. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Where location data comes from.