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Acxiom’s exclusive event for acquisition marketers by Acxiom

Martech

Connect with top marketers and enjoy an afternoon learning proven strategies designed to boost your customer acquisition programs. RESERVE MY SPOT The post Acxioms exclusive event for acquisition marketers appeared first on MarTech. Acxiom will provide $75 Uber vouchers to and from the event.

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5 best CRMs for call center businesses in 2025

Hubspot Marketing

HubSpot’s conversations inbox consolidates phone calls, emails, live chats, and even Facebook Messenger interactions into one unified view, allowing agents to see the complete customer journey regardless of channel. Frequently Asked Questions What is the best CRM for call centers?

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot Marketing

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads.

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. We interact with customers daily, we hear what they say about us and other brands, we are present throughout the entire customer journey.

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How location data helps marketers acquire new customers and expand campaigns

Martech

Using location data for customer acquisition. Marketers can use digital channels to act on location data. They can connect with loyal customers through digital billboard ads when the data indicates that they are close to a specific site.

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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.