Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Why we care. Creative attributes. How it works.

Analytics 139

Analytics Advertising Advertisers Search Marketers 139

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. ” Deep dive.

CRM 130

CRM User-Generated Advertising Advertisers 130

Social Media Examiner

NOVEMBER 21, 2023

1: Instagram Reels New Reels Creation and Editing Tools Instagram is releasing new Reels editing features like undo/redo, crop, scale, rotate, zoom, and […] The post Instagram Updates: Reels Tools, Ads Features, Shopping, and More appeared first on Social Media Examiner.

Social Media Marketing 108

Social Media Marketing Marketing Marketers 108

Martech

FEBRUARY 22, 2024

Marketing automation and generative AI tools increase the scale at which marketers can engage consumers. Dig deeper: Marketers need a unified platform, not more standalone tools Other findings. The post Marketers keep adding tech despite feeling overwhelmed by too many tools appeared first on MarTech. Get MarTech!

Marketing 97

Marketing Marketers Management Marketing Strategy 97

Practical eCommerce - Marketing

AUGUST 22, 2023

The post Tools to Monitor Competitors’ Ads appeared first on Practical Ecommerce. Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more.

eCommerce 82

eCommerce Advertising Advertisers Marketing 82

Search Engine Land

NOVEMBER 17, 2023

TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. Key benefits. Engaged view conversions as measured by our new EVTA touch-point. What TikTok is saying.

Advertising 119

Advertising Advertisers Management Place 119

Search Engine Land

NOVEMBER 28, 2023

Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. Contextual bid rejection details, such as demand issues, ad quality settings and price floors. Filters to examine data related to revenue drivers and inventory metrics.

Analytics 98

Analytics Advertising Advertisers Key Performance Indicator 98

Social Media Examiner

DECEMBER 5, 2023

1: TikTok Feed TikTok Launches New Feed Customization Tool TikTok has introduced a new “Customize Feed” option that lets users provide text guidance […] The post TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More appeared first on Social Media Examiner.

Customer 107

Customer Social Media Marketing Marketing Marketers 107

Search Engine Land

OCTOBER 12, 2023

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. Why we care. Multiple data source connections.

CRM 124

CRM Management Communications Place 124

Search Engine Land

JANUARY 10, 2022

This tool is for developers to integrate into their backends and helps you flag and delete policy violating ads across your accounts. Please visit Search Engine Land for the full article.

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111

Search Engine Land

OCTOBER 4, 2023

LinkedIn has started rolling out a new tool that leverages AI to simplify ad creation. LinkedIn’s Accelerate campaigns can help streamline the ad creation process, saving time and resources, while also enhancing ad performance through data-driven insights and optimization. Why we care. How it works.

Advertising 108

Advertising Advertisers Management Place 108

Social Media Examiner

NOVEMBER 14, 2023

1: Ad-Free Facebook Subscriptions Meta announced the rollout of a paid subscription without ads to EU, EEA, and Swiss users, balancing regulators' requirements […] The post Facebook Updates: Reels A/B Testing Tool, New Ads, Broadcast Channels, and More appeared first on Social Media Examiner.

Social Media Marketing 106

Social Media Marketing Marketing Marketers 106

Search Engine Land

OCTOBER 5, 2022

Over the last few weeks, Instagram has been introducing new surfaces (what Instagram calls placements) and ad creative tools to give businesses more options to create engaging posts, reach more customers, and grow their brand. These songs can be added to Carousel Ads on Reels. Explore home and profile feed ads.

Advertising 101

Advertising Advertisers Branding Customer 101

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Let us do the math for you!

Digital Trends 135

Digital Trends Advertising Advertisers Energy 135

Search Engine Journal

MAY 23, 2022

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager. The post Google Unveils New Ads Manager Tools For Video Ads appeared first on Search Engine Journal.

Management 114

Management Advertising Advertisers 114

Search Engine Roundtable

SEPTEMBER 16, 2022

Google announced it has renamed the Google Ads extensions to "assets" plus it has released new workflows, tools and reports to "make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance."

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Rock Content

MAY 18, 2023

In the digital ads world, artificial intelligence is far from new. However, in recent months, with the popularization of platforms such as ChatGPT, MidJourney, and others, the topic has become widely discussed and we have seen the emergence of countless new solutions, as well as a “new look” for tools that already used Intelligence.

User-Generated 83

User-Generated Advertising Advertisers Digital Marketing 83

Search Engine Journal

MAY 12, 2023

Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes. The post Meta Announces AI-Powered Tools To Streamline Ad Processes appeared first on Search Engine Journal.

Advertising 108

Advertising Advertisers 108

Neil Patel

DECEMBER 9, 2020

If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.

Price 145

Price Fashion Market Trends Advertising 145

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. Under these guidelines, Threads has to ensure that: Brands use Instagram’s branded content tools when they work with influencers on sponsored content.

Promotion 94

Promotion Branding Advertising Advertisers 94

Search Engine Journal

OCTOBER 29, 2022

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

SEO 142

SEO 142

Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. Brian Anderson, Google's Global Head of Music and Audio, released a statement via the Google Ads Help newsroom. The post Google Ads launches new tool to help marketers connect with Gen Z appeared first on Search Engine Land.

Gen Z 94

Gen Z Advertising Advertisers Marketing 94

Search Engine Land

OCTOBER 26, 2022

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. Learn more about the new trim tool in the Google Ads Help Center. How convenient!

Advertising 94

Advertising Advertisers Branding 94

Search Engine Journal

OCTOBER 26, 2022

Google's bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. The post Google’s Bumper Ad Creation Tool Is Broadly Available appeared first on Search Engine Journal. Here's more information on how to use it.

Advertising 93

Advertising Advertisers 93

Search Engine Journal

OCTOBER 31, 2022

Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For Google Ads Performance Max appeared first on Search Engine Journal.

Advertising 95

Advertising Advertisers 95

Search Engine Journal

AUGUST 24, 2022

Google Ads is rolling out a tool that makes it easy for advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. The post Google Ads Launches Tool For Upgrading To Performance Max appeared first on Search Engine Journal.

Advertising 96

Advertising Advertisers 96

Neil Patel

SEPTEMBER 13, 2021

In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Everyone was trying to find the next big thing and monetize the web, yet in that moment of sheer dread, the designers at Tripod conceived the bothersome window we’ve all come to recognize: The popup ad.

Advertising 122

Advertising Advertisers User-Generated Promotion 122

Six & Flow

DECEMBER 19, 2022

An Introduction to the HubSpot Ads tool. Using HubSpot Ads, users can create tailored campaigns to your audiences with precision. In a nutshell, HubSpot Ads delivers powerful functionality with an easy-to-use interface that empowers marketers to manage the complexity of large-scale biddable media campaigns.

Management 52

Management Marketing Marketers 52

Search Engine Journal

MAY 5, 2022

Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. The post Meta Expands Ad Formats And Tools For Small Businesses appeared first on Search Engine Journal.

Customer Acquisition 87

Customer Acquisition Customer Advertising Advertisers 87

Hubspot Marketing

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. PPC Management Tools.

User-Generated 129

User-Generated Price eCommerce Management 129

Rock Content

MARCH 16, 2023

The search engine giant is also responsible for offering marketers some of the most effective, accessible tools out there today. Its latest move is the addition of a special Google Ads feature that lets users directly access Google Analytics 4’s streamlined audience builder from within the platform.

Analytics 77

Analytics Digital Marketing Management Advertising 77

Search Engine Roundtable

MARCH 1, 2023

Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index coverage report.

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Search Engine Roundtable

APRIL 27, 2022

Google announced three new features to Performance Max campaigns in Google Ads. These including New customer acquisition goals, new Performance Max insights reports, a one click upgrade tool for Smart Shopping.

Customer Acquisition 84

Customer Acquisition Customer 84

Aspiration Marketing

MARCH 12, 2024

Have you ever gone to look at a travel site and see an ad for it the next time you open your computer? Or do you keep seeing ads for the shoes you "almost" bought? Retargeting is a powerful tool that shows ads to potential customers who have already visited your website.

Advertising 243

Advertising Advertisers Customer 243

Search Engine Roundtable

SEPTEMBER 19, 2022

Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process.

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Search Engine Land

APRIL 16, 2024

Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. More combinations available typically means you’ll have more opportunities to serve relevant ads in more auctions.”

Advertising 117

Advertising Advertisers 117