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How to Restore Your Ad Audiences with First-Party Contact Data

Customers.ai

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. an innovative solution designed to breathe new life into your advertising efforts. Enter Restore by Customers.ai—an Why You Need First-Party Data First-Party Data From Customers.ai

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer Marketing

Direct mail is such a cool marketing strategy.   Direct mail can work for new customer acquisition—especially if you’re a local business or are targeting specific zip codes where you can do the cheaper every door direct. But we’ve found the most success in using it for retargeting or retention.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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Why we care about AI in marketing

Martech

To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. However, when it comes to certain aspects of marketing, like predictive analytics and digital advertising, AI is capable of incredible things. Click here to download!

Transform 144
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Give Your Marketing A Makeover

Digital Marketer

Their expertise and marketing knowledge helps ensure the salon has an impactful online presence. Focus on Your Customers Salon marketing is all about showing the business to more and more people. However, that doesn’t mean advertising without a strategy. Today’s customers are savvy when it comes to marketing.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Using technology to strengthen offline customer relationships. Alexander uses ActiveCampaign for email marketing, but she also leverages its Facebook integrations to automatically upload her customer list for Facebook paid advertising. We can scale a lot more with email marketing and with online sales, she said.