Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Oli Gardner.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Shifting from Push to Pull.

Content Marketing 83

Content Marketing Entertainment Customer Acquisition Marketing 83

SMEI

DECEMBER 20, 2022

One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies. As the technology landscape continues to evolve at a rapid pace, CMOs will need to work closely with CTOs to stay up to date on the latest trends and determine how they can be leveraged to benefit the company.

Transform 51

Transform Marketing Marketers Manufacturing 51

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. That’s why we launched the AI-Powered Marketer Accelerator.

User-Generated 76

User-Generated Marketing Marketers Transform 76

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Doug Garnett

NOVEMBER 24, 2020

Suppliers tend to get quite excited about new things they’ve done — impressed by how much the new technology outperforms the old technology. An adjunct instructor are Portland State University, I also teach marketing, consumer behavior, and advertising.

Energy 40

Energy Product New Technology Customer 40

Use Insider

FEBRUARY 16, 2022

Its brick-and-mortar stores allow customers to test out products, experiment with new features, and browse accessories — delivering an experiential touchpoint for its eCommerce stores. Case Study 2: Samsung (Product-Based MultiChannel Marketing). When Samsung launched Galaxy Note 9 , it leveraged multichannel marketing liberally.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Hubspot Marketing

AUGUST 21, 2023

What online and offline advertising campaigns are they running? Weaknesses - Here, it’s worth considering potential issues around pricing, leadership, staff turnover, and new competitors in the market. Are there featured articles? Do you see press releases? Do they have a media kit? What about case studies?

Shipping 98

Shipping Whitepaper Price eBook 98

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 90

Price Marketing Marketers Analytics 90

Duct Tape Marketing

JULY 19, 2017

Dave Robertson: Yeah, so the fundamental idea is that we often talk about innovation in terms of using new technologies, right? That was of course nothing new in terms of we’ve been taking pictures for a century, but it was a very new way of doing it. The example I love to use is newspapers.

Food 41

Food Product Management Customer 41

Content Marketing Institute

NOVEMBER 1, 2018

Still, when considering new technologies, many content tech buyers are curious about what tools and technologies other content marketers use to build their programs. Tech a look under the content marketing hood. Marketing resource management. Mobile marketing. Native advertising. We are, too.

Content Marketing 111

Content Marketing CRM Analytics Marketing 111

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 78

Automobile New Technology Marketing Marketers 78