How to Spot When Advertising Is Led by a Quadropoly
Adobe Experience Cloud Blog
DECEMBER 12, 2018
When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Probably not—these companies will remain the outer layers of advertising.
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