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What Is Marketing — And How to Get It Working for You

Exposure Ninja

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

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What B2B marketers must know in the face of a potential recession

Search Engine Land

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And those who cut or stop marketing efforts altogether.

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Digital Marketing Strategies for B2B Companies

SMA Marketing

In those days, an effective marketing campaign produced clever commercials and eye-catching advertisements. While traditional channels are still speaking to audiences, digital marketing wins the day in our rapidly evolving digital landscape. Just as B2B business goals differ from B2C, so will your marketing approach.

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What Are the Different Types of Marketing?

Exposure Ninja

Marketing is most commonly split into two distinct categories — traditional and digital. Traditional marketing refers to marketing that is done offline — in magazines, newspapers, on TV and the radio, at events or in the form of billboards and posters in public spaces. million adults in the UK listen to the radio.

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How Ecommerce Transformed Marketing 

Digital Marketer

This includes the second-hand goods market and resellers operating through auction sites like eBay. As ecommerce has emerged and evolved, marketing has gone through many changes. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing.

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Diversifying your B2B paid media portfolio: When does it make sense?

Search Engine Land

Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so. The vast majority of ad platforms are designed for B2C or DTC initiatives. By monitoring the traffic and engagement, you can gain insights into the quality and relevance of the audience.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

You can engage audiences at every stage with digital marketing. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. The same can’t be said for traditional forms of advertising. Digital marketing is measurable. Affiliate Marketing.