Digital Marketer

FEBRUARY 27, 2023

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 88

Price Marketing Marketers Analytics 88

Digital Marketer

MAY 19, 2023

Not only could your services (and therefore your business) become irrelevant if you fail to consider how new technologies, marketing practices, and methods are changing, you’re going to do something even worse… YOU WILL MISS A MASSIVE OPPORTUNITY. Plus, customers need to be sold on your brand. But fret not!

User-Generated 76

User-Generated Marketing Marketers Transform 76

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Focused on Instagram?

Digital Marketing 98

Digital Marketing Real Estate User-Generated Marketing 98

Rock Content

AUGUST 25, 2020

This practice is a pillar of the modern internet, and it’s behind the success of large brands. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. They tend to avoid brands that are limited to standardized or one-size-fits-all messaging.

Transform 73

Transform User-Generated Whitepaper Law 73

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . First, you need to create a business process for reviewing new technologies.

Automobile 78

Automobile New Technology Marketing Marketers 78

Use Insider

FEBRUARY 16, 2022

You probably filtered selections on a brand website, scrolled through an Instagram store and jumped between multiple shopping apps before making a decision—and you’re not alone. Let’s take a look at brands that do multichannel and cross channel marketing well and the long term effects of these strategies.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Hubspot Marketing

AUGUST 21, 2023

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. This is something many brands get wrong.

Shipping 98

Shipping Whitepaper Price eBook 98