Advertisers, Customer Marketing and Thought Leadership

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. What’s the difference between advertising and marketing?

Management

Management Inbound Marketing Marketers Marketing

3 Tips for Building a Successful Customer Marketing Program

Adobe Experience Cloud Blog

JULY 24, 2018

It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate? Enter customer marketing. The more successful the customer, the louder the advocate.

Customer Marketing

Customer Marketing Customer Direct Mail Thought Leadership

How to Structure Your Organization for Sales and Marketing Alignment

Adobe Experience Cloud Blog

JUNE 3, 2015

Customer Marketing: This role supports sales through customer advocacy, testimonials, and references. Happy, engaged customers not only lead to greater revenue, but also greater trust from new prospects. According to Nielsen, 92% of customers trust recommendations from friends and family more than advertising.

Thought Leadership

Thought Leadership eBook Marketers Marketing

Webinars

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Why B2B Growth Needs a Co-Marketing Strategy

How to Master Media Relations: Targeting, Tailoring, Timing

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

MORE WEBINARS

3 Ways Customer Engagement Can Be a Boon to Your Business

Adobe Experience Cloud Blog

MAY 20, 2019

Developing a comprehensive customer engagement strategy to generate additional revenue through your current customers—at a fraction of the cost. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1. Retaining your customers. But how do you do that?

Customer

Customer Thought Leadership Customer Acquisition Communications

B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

AUGUST 27, 2008

Third is an old lesson but an eternal one: meet the needs of customers. Marketing and PR practitioners have actually, in many ways, been slow to get this. Everyone loves search engine marketing (SEM) because it's so measurable: impressions, clicks, conversions, conversion rate, cost per click â€” it's all there on one nice screen.

Thought Leadership

Thought Leadership PR Marketers Marketing

Why Big Data Means Big Responsibility for CMOs

Adobe Experience Cloud Blog

MARCH 13, 2019

This past October, the Association of National Advertisers and other trade bodies launched a new “Data Transparency Label” in an effort to improve consistency in data reporting. The move is just one example of how advertisers are attempting to show consumers that they can be trusted with data. Please Use Responsibly.

Thought Leadership

Thought Leadership CMO Advertising Advertisers

MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

JANUARY 26, 2015

In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. Marketing categories that have been the most visible include: Mobile Marketing. Modern Marketing b2b Consumer'

Thought Leadership

Thought Leadership Energy Customer Journey Analytics

Does Your Product Help Your Customers Get Promoted?

Adobe Experience Cloud Blog

APRIL 6, 2018

In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You. In a breakout session, Addy Clark, Director of Customer Marketing at FinancialForce, shared how an advocacy software advanced her career. And the kicker?

Promotion

Promotion Product Customer Thought Leadership

Why You Should Treat Partner and Customer Acquisition the Same Way

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

Affiliate marketing is outpacing social commerce and display advertising as a source of ecommerce purchases, matching the effectiveness of email efforts by driving 16% of those orders according to BI Intelligence. Securing quality partnerships means devoting as much time and attention to your affiliate recruitment as customer outreach.

Customer Acquisition

Customer Acquisition Affiliate Marketing Customer Thought Leadership

Marketers Will Define Company Strategy

Adobe Experience Cloud Blog

FEBRUARY 24, 2015

More than 80% of marketers agree with the statement, “We need to change the structure and design of our marketing organization to meet the needs of our business over the next three to five years.”. More than 70% of respondents indicated that marketers are currently focused in these areas. Engagement Marketing b2b Consumer'

Thought Leadership

Thought Leadership Marketers Marketing Shoppers

The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

JUNE 11, 2014

The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. I’d argue that the future is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers. v=GtJx_pZjvzc.

Digital Marketing

Digital Marketing Customer Journey CRM Thought Leadership

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights. Lastly, they used Adobe Advertising Cloud to introduce programmatic advertising capabilities.

Transform

Transform Thought Leadership Customer Journey B2C

It’s All About Engagement in the Next Era of Marketing

Adobe Experience Cloud Blog

FEBRUARY 19, 2015

If they’ve not already started, brands are starting to shift from an era of mass marketing and advertising—where we talk at people for a single moment in time—to an era of engagement marketing where we begin to take time to learn more about our customers on a personal, individual level and engage with them over a lifetime.

Thought Leadership

Thought Leadership Marketers Marketing Customer Journey

In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Even though this suggests we might have difficulty engaging with strangers, marketers have no problem selling to strangers. We spend exorbitant amounts of money on digital advertising —without even taking the time to learn about our audiences. So, is there actually any value in trying to go beyond one-size-fits-all marketing?

Telemarketing

Telemarketing CRM Thought Leadership Marketers

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Adobe Experience Cloud Blog

AUGUST 2, 2016

Instead, I’ll point out something that resonates with every marketer: 92% of consumers trust personal recommendations over all forms of advertising, according to Nielsen. Happy customers create a virtuous cycle that’s necessary for amplifying the effect of your marketing campaigns.

eBook

eBook Customer Thought Leadership Transform

Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . Let’s take a look at four ways you can tap into the power of your customer base and grow your business. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success.

Customer

Customer Thought Leadership Customer Journey PR

5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

JANUARY 21, 2016

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. Mike Tomita, Online Marketing. but that percentage is growing fast.

Thought Leadership

Thought Leadership Direct Mail Customer Journey Marketers

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

JUNE 24, 2013

When your content is on target, you don’t need to find customers – they’ll find you. This trend has implications throughout marketing. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. Marketing management capabilities. Modern Marketing'

Fashion

Fashion Marketers Marketing Analytics

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

AUGUST 24, 2016

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Check out our ebook, Customer Base Marketing: How To Keep Your Customers Coming Back For More.

Thought Leadership

Thought Leadership Marketing Automation Platform CRM eBook

What Is a Marketing Strategy?

Marketing Insider Group

FEBRUARY 3, 2022

Focusing on organic growth, content marketing , and testing conversion “pathways” allow these companies to achieve their goals without hiring big name CMOs or Madison Avenue advertising agencies. Marketing Strategy and the 4 Ps. First of all, most people only think marketing is concerned with 1 P: Promotion.

Marketing Strategy

Marketing Strategy Marketers Marketing PR

Building a Business Around Your Website: Post-Launch Learning for Growth

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

Customer support. New customer marketing. If just the click-through rate or cost per click is used to make a decision on which campaign performed better, you’ll be losing many thousands of advertising dollars per month. From this insight, I see that the issue is product-market fit. Recommend presentation order.

User-Generated

User-Generated Analytics Thought Leadership Price

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Adobe Experience Cloud Blog

MARCH 5, 2021

The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights. Lastly, they used Adobe Advertising Cloud to introduce programmatic advertising capabilities.

Transform

Transform Thought Leadership Customer Journey B2C

Model for Marketing Maturity, Stage Two: Grow

Duct Tape Marketing

MARCH 19, 2019

Once you’ve proven your thought leadership and expertise on the hub topic page, you can marry these hub pages with content upgrades. Paid lead generation is about advertising on social media and search engines. You also want to build a structured onboarding process for new customers. Grow Your Email List.

Thought Leadership

Thought Leadership Marketers Marketing SEO

Grow Your Business | 4 Ways To Tap Into The Customer Power

Adobe Experience Cloud Blog

NOVEMBER 20, 2019

It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. . Let’s take a look at four ways you can tap into the power of your customer base and grow your business. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success.

Customer

Customer Thought Leadership Customer Journey PR

Marketing in the Age of Disruption

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Content marketing is a long game.

Thought Leadership

Thought Leadership Marketers Marketing CMO

Marketing Pro Pulse

17 marketing job descriptions for hiring managers to attract ideal candidates

3 Tips for Building a Successful Customer Marketing Program

Webinars

Trending Sources

How to Structure Your Organization for Sales and Marketing Alignment

Webinars

3 Ways Customer Engagement Can Be a Boon to Your Business

B2B Marketing Thought Leadership: Tom Pick

Why Big Data Means Big Responsibility for CMOs

MarTech Momentum Continues into 2015

Does Your Product Help Your Customers Get Promoted?

Why You Should Treat Partner and Customer Acquisition the Same Way

Marketers Will Define Company Strategy

The Future of Digital Marketing is Already Here

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

It’s All About Engagement in the Next Era of Marketing

In the Relationship Era, No One Should Be Marketing to Strangers

[Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes

Grow Your Business | 4 Ways To Tap Into The Customer Power

5 Marketing Predictions & How To Prepare For Them

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

What Is a Marketing Strategy?

Building a Business Around Your Website: Post-Launch Learning for Growth

Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

Model for Marketing Maturity, Stage Two: Grow

Grow Your Business | 4 Ways To Tap Into The Customer Power

Marketing in the Age of Disruption

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