73% of marketers planning to up RMN spend
Martech
OCTOBER 11, 2023
In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. First, 52% of marketers said RMNs are facing a lack of awareness among brands and retailers.
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