article thumbnail

The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

article thumbnail

The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months. Let’s get into the biggest challenges marketers are facing right now and the blockers they expect in 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Internet Marketing?

SMA Marketing

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Internet marketing is an effective way to reach customers and promote your products and services on a local or global scale.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

article thumbnail

The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. According to Microsoft Advertising Research, 85% of consumers only consider brands they trust. And 72% only support brands that are being authentic in their advertising.". Advertising isn't what it used to be.

Gen Z 83
article thumbnail

10 Pinterest statistics marketers must know in 2019

Sprout Social

Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.

article thumbnail

An Inside Look at Google’s Future Plans

Neil Patel

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. Because that means they are collecting more data and that allows them to generate the most amount of money from advertising because all of these devices drive people to their search engine that is filled with ads.

eCommerce 145