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What Is Marketing — And How to Get It Working for You

Exposure Ninja

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

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What is Sponcon, And Should Your Brand be Doing It?

Hootsuite

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. What are the pros and cons of sponcon? What is sponcon?

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How SEO content helps increase sales

Search Engine Land

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. How does SEO content help increase sales?

SEO 97
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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion 230
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Litmus Live 2021 Speaker: Meet April Mullen—With Insights on Email’s Future

Litmus

Two more weeks until THE conference for email marketers— Litmus Live —is here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like April Mullen. Director of Brand and Content Marketing, SparkPost. What do you love about email marketing?

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What Cross-Promotion Can Do For Your Business

OnPassive Marketing

Advertisement I ntegration: Integrating an advertisement into your blog or social media page can help promote one product while also generating traffic and leads for another product. However, advertising integration can be controversial because it can distract from the original message of the website or blog.

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10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts

Hubspot Marketing

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.