Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. We have to become social marketers, sales people and customer service reps. The bottom line: the question is no longer “Should we?”

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. For example, your tactics might include social media advertising.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Rock Content

FEBRUARY 20, 2018

Fans are ever so willing to engage with your brand’s amazing content through shares, likes, or comments, and will choose organic content over any TV or digital advertising (another good reason to stop throwing money into advertising to boost engagement). 73% of B2C marketers cite live events as one of their content marketing tactics.

Content Marketing 57

Content Marketing B2C Marketing Marketers 57

Adobe Experience Cloud Blog

DECEMBER 16, 2014

I help clients become more effective and efficient with their marketing. In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. EIU : Both B2B and B2C? EIU : What is the marketing landscape going to look like five years from now? Aditya Joshi : That’s right.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Contently B2C

SEPTEMBER 15, 2016

We don’t start with a product then move to advertising then move to content,” Goldin explained. At an ad-tech conference obsessed with data, Goldin was one voice advocating for a balanced strategy that incorporated more traditional marketing tactics. The company believes in an agile and integrated approach.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Marketing Insider Group

OCTOBER 14, 2010

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). The second is paid search or PPC advertising. Search is really hard to explain.

B2C 75

B2C Telemarketing Customer loyalty Education 75

Marketing Insider Group

NOVEMBER 30, 2010

Advertising: Mary actually showed a bit of her personality here as she nostalgically remembered that the good ads of yesteryear caused us all to act. But she says advertising is back as creative is becoming more relevant. But not anymore as it is hard to decide whether you would rather be Apple, Google or Facebook.

Telemarketing 74

Telemarketing Customer loyalty User-Generated Inbound Marketing 74

Marketing Insider Group

JUNE 22, 2010

Finally, online advertising and mobile commerce have massive upside potential. The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.

Telemarketing 76

Telemarketing Customer loyalty Inbound Marketing B2C 76

Marketing Insider Group

DECEMBER 21, 2010

But Alex argues that there are 5 good reasons why this technology can support an integrated marketing approach in 2011: It is the shiny new toy. And on the creative side where we advertisers are fighting to break through the boring clutter and break out from the pack, this is an important point Personalization.

Telemarketing 80

Telemarketing Customer loyalty User-Generated Marketing 80

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Martech

MARCH 11, 2024

Optimize marketing mix: Use the insights gained from multi-touch attribution to optimize your marketing mix. Engage in social media advertising: Utilize social media advertising platforms to target specific audience segments and increase brand visibility.

Branding 92

Branding Key Performance Indicator Customer Journey Marketing Mix 92

Marketing Insider Group

JANUARY 26, 2021

Display Advertising & Pay-Per-Click (PPC). Display advertising is an economical online advertising method, offering the opportunity to display graphic banner ads on website categories of your choosing. Advertisers can specify bids, ad copy, display time of day, location targeting, and more. Email Marketing.

Thought Leadership 130

Thought Leadership Traditional Marketing PR B2C 130

Martech

JANUARY 5, 2023

Digital media and advertising. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Marketers are playing catch-up when it comes to mobile users. Experience, Ecommerce and Transformation. Retail media networks.

Transform 104

Transform CMO eCommerce Advertising 104

Marketing Insider Group

JUNE 30, 2020

Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. There are advertisements every several minutes on TV and on nearly every other page of a magazine. User Generated Content (UGC).

Whitepaper 144

Whitepaper Content Marketing eBook User-Generated 144

Hootsuite

DECEMBER 10, 2019

The Facebook Group includes no product placement posts or advertising. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents). And advertisers can now reach more than 650 million users on LinkedIn. Social marketing and performance marketing collide.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Exposure Ninja

OCTOBER 16, 2023

Pay-Per-Click Advertising (PPC) Pay-Per-Click Advertising (PPC) describes adverts that are run online. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Marketing Mix The marketing mix refers to all the elements that influence your marketing strategy.

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The one thing that concerns me is that sales and marketing alignment continues to be an issue. James Nov 18 2010 Good points Chris.

Inbound Marketing 80

Inbound Marketing Customer loyalty Telemarketing Marketing 80

Bannerflow

OCTOBER 2, 2018

Increasingly brands are moving away from agencies towards their own in-house marketing teams. A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. Digital marketers are taking control and removing the mystery surrounding marketing processes.

CMO 65

CMO Marketing Marketers Copywriting 65