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What B2B marketers must know in the face of a potential recession

Search Engine Land

In particular, B2B marketers face a unique challenge in identifying a downturn – with sales cycles expanding beyond 6, 12 or more months into the future and lacking evident shifts. Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. And those who cut or stop marketing efforts altogether.

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What Is Marketing — And How to Get It Working for You

Exposure Ninja

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

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What Are the Different Types of Marketing?

Exposure Ninja

Marketing is most commonly split into two distinct categories — traditional and digital. Traditional marketing refers to marketing that is done offline — in magazines, newspapers, on TV and the radio, at events or in the form of billboards and posters in public spaces. million adults in the UK listen to the radio.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

You can engage audiences at every stage with digital marketing. If you place an advertisement on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. The same can’t be said for traditional forms of advertising. Digital marketing is measurable. Let's dive deeper.

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What is Digital Marketing: The Ultimate Online Marketing Guide

Rock Content

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Are you looking forward to advertising your company to a mass market, garner massive appeal and brand awareness?

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15 Best Influencer Marketing Platforms for Small Business with Champagne Tastes and PBR Budgets

Customers.ai

Influencer Marketing Case Study: Pottery Barn. The marketing team at Pottery Barn wanted to advertise their new line of décor. The brand’s new collection was successfully advertised as a result of the social reach of the campaign approaching 4 million people. Why Influencer Marketing Is Important in 2022.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing?