Advertising Customer Acquisition Marketing Automation Platform 
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
Adobe Experience Cloud Blog
MAY 24, 2019
But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research.
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Martech
APRIL 15, 2022
In the B2B marketing space, LinkedIn and Facebook are the most commonly used social media platforms, according to survey data from Databox. Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising.
Martech
JULY 29, 2022
Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts.
Adobe Experience Cloud Blog
MAY 3, 2016
Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Create and Measure Your Campaigns.
Adobe Experience Cloud Blog
AUGUST 2, 2016
Repeat customers spend more. Passionate customers are the best kind of marketing. Here are three ways to seize the digital business advantage by leveraging a complete marketing automation platform to do customer base marketing: . Nurture Existing Customers.
Hubspot Marketing
MARCH 14, 2017
YouTube is designed to serve content creators who want to monetize videos and organizations who build brand advertising campaigns. Similarly, for companies like GoPro and Patagonia , YouTube is the ideal option for advertising—think about all of those eyeballs. For famous vloggers like Casey Neistat , YouTube makes perfect sense.
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