Search Engine Land

SEPTEMBER 11, 2023

Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. Advertisers who switched from Target CPA to Target ROAS saw a 14% increase in conversion value at a similar return on ad spend, per Google’s internal data from March 2021. The higher you set your target, the lower the AI will bid and vice versa.

eCommerce 140

eCommerce User-Generated B2C CRM 140

Search Engine Land

APRIL 11, 2023

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google’s inability to differentiate between branded and generic conversions.

Non-Profit 95

Non-Profit Branding eCommerce User-Generated 95

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If If you are new to attribution, read the Google Analytics help article on attribution first.).

Analytics 111

Analytics User-Generated Customer Acquisition Place 111

Orbit Media Studios

MARCH 8, 2022

. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. In B2B, the answers to users’ search terms are more complex, requiring longer and more in-depth answers. Videos have appeared in search results, as rich snippets, since 2012.

SEO 106

SEO B2C Transform User-Generated 106

Search Engine Land

NOVEMBER 20, 2023

Higher advertising costs : Organic, when well-established, tend to have higher engagement and lower costs for generating leads and sales than other channels. The real cost of SEO tools for most novice users is simply the lost time (which is the most precious resource of all). Get the daily newsletter search marketers rely on.

SEO 111

SEO Customer Acquisition Communications User-Generated 111

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

Advertising 118

Advertising Advertisers User-Generated Customer Acquisition 118

Power Digital Marketing

MARCH 30, 2020

The population of active online users is drastically increasing, and they’re not exactly sure where to turn to for information. Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. After all, who wouldn’t want to show up within the top organic search results on Google? It’s where users find the most visible links, as well as those most frequently accessed by users — who generally don’t go past the first page of results to find what they’re looking for.

SEO 81

SEO User-Generated Digital Marketing Communications 81

Adobe Experience Cloud Blog

MARCH 1, 2011

Facebook would certainly like to take advantage of some of LinkedIn’s success, particularly since LinkedIn is able to command premium rates for its advertising because of its professional demographic. Contractors like to work with others whom they trust, of course, and this is one way they can generate new business.

Customer Acquisition 99

Customer Acquisition Law Social Media Marketing Communications 99