Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Google Chrome is already restricting cookies for 1% of users , as noted in recent reports. Advertisers need to establish new measurement practices right now. There is no more waiting.

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Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

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Search Engine Land

SEPTEMBER 19, 2023

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. In a new development, Pinterest is now expanding Premiere Spotlight beyond just search.

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Search Engine Land

FEBRUARY 6, 2024

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., But make no mistake – Google remains the dominant search engine. Instead, the search market remains essentially at status quo. search market share rose to 7.87%, from 6.35% (+1.52).

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Search Engine Land

FEBRUARY 20, 2024

The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Get the daily newsletter search marketers rely on.

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Search Engine Land

SEPTEMBER 21, 2023

Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. SUBSCRIBE See terms. Why we care.

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Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5

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Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google Advertises Chrome … On Bing!

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Search Engine Land

NOVEMBER 6, 2023

search advertising share and $12 billion in ad revenue in Q3 2023 alone. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting. lead gen advertisers) the opportunity to target Amazon’s audience. Automotive. Local services.

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Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . What do I mean by that? Websites are businesses. .

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Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. Also on this day.

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Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. Market Share.

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Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

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Search Engine Land

JANUARY 6, 2023

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows. Report: Yahoo Search Share Up After Firefox Deal.

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Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

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Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Microsoft Advertising launches sweepstakes for advertisers. Get the daily newsletter search marketers rely on.

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Search Engine Land

JANUARY 17, 2023

Leveraging Amazon search ads in a time of rapid change. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: A bug prevented the video uploads from showing up on the local listings in Google Maps or Google web search. Sign of Hope?

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Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Yahoo Search Index Now Supported By Open-Source Hadoop Architecture 2008: The benefits, among others, were cost savings and scalability.

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Search Engine Land

NOVEMBER 8, 2023

Amazon is looking to become a player in the generative AI game and also sell more products from ads. The online retailer’s new Amazon AI image generator lets you upload product photos and add AI-generated backgrounds to produce lifestyle imagery and give your ads a boost. That should make all of us Amazon marketers believers.

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Search Engine Land

JUNE 15, 2023

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. “It’s because the user journey is shortened, so there is a faster path to conversions.

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Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. A small audience might not provide enough data for the algorithm to gauge user preferences and behaviors, resulting in underwhelming performance – even if your content is highly relevant.

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Search Engine Land

MAY 11, 2023

Despite having gotten the jump on Google when it launched the new Bing , featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google.

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Search Engine Land

MARCH 1, 2023

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it 2021: Ads from companies (in this case, platforms like Google, Microsoft, Amazon and Facebook) will be taxed at a rate of 2.5% By contrast, 125 big brands were using the site to market their products or services.

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Search Engine Land

MARCH 9, 2023

Also on this day Russia-based advertisers can no longer reach global audiences on Google properties and networks 2022: This policy change took widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia. Users could follow news publications/blogs or industries.

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Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. Car Makers Drove 14.4

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Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers.

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Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

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Search Marketers SEO User-Generated Marketing 87

Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market. Report: Yahoo’s Search Ad Share Drops 36%.

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Search Engine Land

FEBRUARY 15, 2023

Google to transition to parallel tracking for Video ads by April 30 2021: Parallel tracking for Search campaigns took effect in 2018. Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement 2020: This was how to see who counted toward the new 50% certification rule and what to do about it.

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Search Marketers Marketing Marketers SEO 88

Search Engine Land

JANUARY 29, 2023

Articles from Vice, PC Mag and Motherboard claimed that Avast and Jumpshot were “secretly harvesting” users’ browsing behavior, packaging it and reselling without their full knowledge. Government Search Tools 2012: FAA Mobile Web App, USDA Plant Hardiness Zone Map, National Archives Transcription Pilot Project and more.

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Search Engine Land

AUGUST 24, 2023

It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. All the top ecommerce platforms provide direct integrations into the main advertising channels. Get the daily newsletter search marketers rely on.

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Search Engine Land

JANUARY 8, 2023

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. URL network.

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Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. Google Buys Search Ad In Response To The China Decision 2010: For “Google Leaves China” or “Google vs.

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Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?

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Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

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Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Microsoft Advertising blocks 1.6 Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

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Search Engine Land

FEBRUARY 2, 2023

Google Warns German Webmasters That Paid Links Violate Google’s Guidelines 2014: Google head of search spam Matt Cutts posted another stern warning to German webmasters about a link penalty looming for them. Do Search Engines (Google) “Harm Minority Owned Businesses”? Google AJAX Search Results = Death To Search Term Tracking?

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