Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. Thats double the speed of previous generations. They expect two-way dialogue and genuine engagement.

Gen Z 106

Gen Z Transform Health Entertainment 106

Hootsuite

MAY 31, 2022

Source: Hootsuite 2022 Digital Trend Report. Source: Hootsuite 2022 Digital Trend Report. is the country with the most extensive advertising reach on Pinterest. Source: Hootsuite 2022 Digital Trend Report. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

MAY 30, 2023

Or, experiment with social media advertising to really ramp up leads. Before setting up your profiles, grab our free Digital Trends report to learn why people use each network and all the demographic info you need to know. Hiring and recruiting top talent, and advertising open roles. Embrace Instagram Reels or TikTok.

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Hootsuite

DECEMBER 15, 2021

Advertising on TikTok is hotter than ever. According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. That’s a lot of time to be advertised to. Read more about advertising on TikTok in our complete guide to TikTok Ads.

Gen Z 145

Gen Z User-Generated Fashion Transform 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52