Search Engine Land
MAY 30, 2023
The advertising team may refer to audiences for remarketing. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Who are our company or client’s target audiences?
Neil Patel
DECEMBER 23, 2021
An NFT, or non-fungible token , is anything digital that cannot be replaced as it doesn’t have a tangible value. Even more, many customers will seek out such opportunities as opposed to hiding from them like they do with online advertisements. As the metaverse grows, so too will branding and advertising opportunities.
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Hubspot Marketing
MARCH 21, 2022
Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness.
Search Engine Land
DECEMBER 28, 2023
The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”
Hubspot Marketing
FEBRUARY 16, 2023
Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. One of the most popular ways to measure social media ROI is through paid advertising. Let's dive in.
Spiralytics
APRIL 23, 2023
So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. It’s no surprise that more and more marketers see video as a valuable marketing tool.
Duct Tape Marketing
NOVEMBER 10, 2022
13:51] What are some of the effective ways that you’ve seen people merging digital and non-digital? [16:30] 18:19] Have you noticed a generational difference in terms of what people want from email? [20:08] What are some of the effective ways that you've seen people merging digital and non-digital?
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