Advertising Global Marketing Performance Marketing 
Martech
JUNE 24, 2024
AI also played a key role in personalizing the “Clustomers” messaging across global markets. Particularly impressive is their innovative use of generative AI for marketing content. Taite said AI gave them the ability to “show versus tell” when ideating the concept.
Martech
NOVEMBER 4, 2022
Before launching a campaign (or any other marketing initiative), there is one crucial step that most marketing teams skip, ignore or aren’t even aware of: validation. Validation is the most valuable and most under-utilized process across all of the global marketing teams I’ve worked with.
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Martech
SEPTEMBER 26, 2024
Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. In the past, marketers were used to traditional advertising budgets, of which John Wanamaker famously said, “Half my advertising budget is wasted; the trouble is I don’t know which half.”
Unbounce
AUGUST 16, 2023
So Alex, you oversee an entire performance marketing team. [00:04:46] It’s got an existing search advertising business that is generating hundreds of billions of dollars for it. This search advertising model rests in part on Google being an intermediary rather than being the actual publisher of what we get when we search.
Martech
JANUARY 30, 2024
Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. The Sentry team wasn’t only worried about customer acquisition without cookies.
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