CPCs keep increasing – here’s what you can do about it by CallTrackingMetrics
Search Engine Land
SEPTEMBER 16, 2024
Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes! From AI to CTV to privacy restrictions alone in the past year, it’s made it harder for advertisers to control costs while improving performance. What is causing CPCs to rise?
Let's personalize your content