Advertising, Non-Profit, PR and Transform

Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. 13:39] What’s been the hard part of using AI for non-enterprise level organizations? [15:02]

Transform

Transform Marketing Marketers Non-Profit

20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking.

Transform

Transform eCommerce Non-Profit Advertising

How to use GA4 to optimize your digital marketing strategy

Search Engine Land

MAY 30, 2023

The advertising team may refer to audiences for remarketing. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Who are our company or client’s target audiences?

Digital Marketing

Digital Marketing Marketing Strategy Gen Z Food

Why you don’t need a CMO… yet

Martech

OCTOBER 14, 2022

CMOs are responsible for creating and managing a profitable growth strategy. Overseeing all PR and public-facing communications. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller. Big advertising agency experience is also a plus. Are your brand’s storyteller. Growth driver.

CMO

CMO Non-Profit Transform Advertising

How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Implement meaningful improvements for the business.

Branding

Branding Non-Profit Real Estate Transform

Recognizing our Agency Partner Founding Members

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Check out its participation in our digital #SproutSessions series. B Squared Media. Fifty & Five.

Non-Profit

Non-Profit PR Social Media Marketing Retail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising

Advertising Advertisers Retail Shoppers

The Ultimate Guide to Nonprofit Marketing in 2022

Hubspot Marketing

JUNE 24, 2022

Your organization might not operate for profit, but it can still get value from the traffic, funds , and awareness marketing brings in. See firsthand how HubSpot can transform your nonprofit organization. Moreover, volunteers are twice as likely to donate as non-volunteers. Often, resources are tight, and teams are small.

Non-Profit

Non-Profit Inbound Marketing Education Transform

How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

MARCH 27, 2020

Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). Avoid “trend-jacking” or activities that appear profit-driven. Avoid “trend-jacking” or activities that appear profit-driven. More than ever, real-world catastrophes play out on social media in real time.

Communications

Communications Management Health Non-Profit

The Ultimate Guide to Marketing Campaigns

Hubspot Marketing

NOVEMBER 6, 2018

For example, every Nike advertisement you see or hear on the way to work probably isn’t part of a campaign. You’ve also probably heard the word “campaign” used for both marketing and advertising. Advertising is a component of marketing. Advertise an upcoming event. What’s the difference? You get the gist.).

Direct Mail

Direct Mail Marketing Marketers User-Generated

Unprompted: The ethics of AI in marketing

Unbounce

NOVEMBER 2, 2023

Today’s episode started out with the relatively simple idea of exploring how AI is shaping PR. So we’re going to ask our guests today to not only speak about AI for PR, but also about AI for misinformation and even propaganda. And we’ll talk to an expert about that. See, it’s complicated. That’s amazing.

PR

PR Marketing Marketers Non-Profit

Social Media Guide for Political Campaigns

Sprout Social

OCTOBER 3, 2018

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. While a rogue Tweet may be a PR nightmare, a social presence that lacks personality and substance can be a campaign deal-breaker. But was anyone prepared for social media’s impact on politics?

Education

Education Non-Profit Transform User-Generated

Marketing Pro Pulse