Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. First spotted. How it works. What has Microsoft said?

Advertising 119

Advertising Advertisers User-Generated Retail 119

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 100

Retail Customer Shoppers eCommerce 100

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.

Retail 116

Retail Customer Shoppers eCommerce 116

Search Engine Land

MARCH 14, 2024

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. First spotted. Amazon’s response.

Advertising 109

Advertising Advertisers Retail Promotion 109

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising. Economic conditions are crucial.

Advertising 104

Advertising Advertisers Retail Price 104

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Retail media refers to digital channels owned by retail companies.

Retail 104

Retail Gen Z Market Trends Millennials 104

Neil Patel

APRIL 19, 2021

One or two sellers would think of crazy publicity stunts to create hype for their products. That’s why we’re going to unpack Target Roundel, a powerful, complex retail media network with quite a few tricks up its Target advertising sleeve. Target defines Target Roundel as its internal retail media network.

Advertising 113

Advertising Advertisers Product Shoppers 113

Search Engine Land

APRIL 1, 2024

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – known as “no-endemic” marketers.

Advertising 93

Advertising Advertisers Retail Management 93

Search Engine Land

NOVEMBER 1, 2023

While SEO and PPC are well-known strategies for enhancing online visibility, it’s essential to explore emerging and overlooked opportunities like retail media and social media, including social search. Retail and social: Why should you care? Social engagement informs product listings and ads on retail media.

Retail 99

Retail Branding User-Generated SEO 99

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Search Engine Land

APRIL 10, 2024

Google’s product data specification requirements guarantee that all product data submitted to the Merchant Center is formatted correctly to optimize success for both Shopping ads and organic Shopping listings. Each year, the search giant updates these specifications in a bid to try and improve shopping on its platform.

Product 118

Product Shipping Finance Price 118

Neil Patel

JANUARY 6, 2021

The marketing and advertising industry is a fast-paced industry. Enter retail media networks. What is a Retail Media Network? With more and more people shopping online, retail media just makes sense. But what exactly is a retail media network? It’s a form of in-store advertising in a digital format.

Retail 144

Retail Shoppers Non-Profit Real Estate 144

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Back in March, Sam’s Club introduced “in-club” (in-store) sales attribution for MAP advertisers. Why we care.

Retail 86

Retail eCommerce Advertising Advertisers 86

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 60% of retailers estimate they are in the planning or execution phase of their unified engagement platform journey. Shoppers and retailers eye generative AI.

Retail 87

Retail Shoppers Advertising Advertisers 87

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S.

Advertising 117

Advertising Advertisers Retail Shoppers 117

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.” Shoppers in the U.S. Why we care.

Advertising 90

Advertising Advertisers Retail Shoppers 90

Search Engine Land

AUGUST 28, 2023

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Instacart Ads is an emerging platform where CPG (consumer packaged goods) brands can advertise products (via sponsored product ads, display ads, coupons) to 7.7 Advertising was 29% of Instacart’s total revenue.

Advertising 92

Advertising Advertisers Food Retail 92

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. Why do many advertisers tend to forget about programmatic advertising?

Advertising 125

Advertising Advertisers Real Estate Transform 125

Search Engine Land

NOVEMBER 16, 2023

Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft. What this means.

Product 114

Product Retail Price Advertising 114

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. These approaches are effective for broader advertising across a large inventory. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products.

Product 93

Product Transform Price Market Trends 93

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 90

Retail Shoppers Advertising Advertisers 90

Set Up

DECEMBER 5, 2023

With the holiday season in full swing, the Retail industry is heavily on the mind. As a part of our Industry Blog series, we interviewed Angela Johnson , the Chief Innovation Officer at edible, about her thoughts on the Retail space, and what trends she is noticing. What innovative changes are happening in the Retail space?

Retail 59

Retail Shoppers User-Generated Shipping 59

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Search Engine Land

JANUARY 19, 2024

This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Many advertisers have been putting off the heavy task of restructuring their measurement frameworks to be privacy-centric, but now is the time. Evolve your measurement The time is finally here.

Advertising 100

Advertising Advertisers Transform User-Generated 100

Search Engine Land

MAY 19, 2023

Nearly 30% of Instacart’s 2022 revenue came from selling advertising rather than actually delivering groceries.” Advertising accounted for about 10% of Amazon’s revenue in 2022, according to The Information. billion in revenue through advertising last year. The rise of retail media networks. For comparison.

Advertising 100

Advertising Advertisers Retail Promotion 100

Digital Marketer

NOVEMBER 27, 2023

Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail. Ecommerce Partnership Reshaping Auto Retail Dynamics Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience.

Retail 90

Retail Transform Finance eCommerce 90

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 87

Advertising Advertisers Transform Retail 87

Ariyh

OCTOBER 2, 2023

Because of what you’re holding, you’ll be much more likely to choose both products - than if your hands were empty. P.S.: You don’t need a physical store to benefit from the effect of touch - showing someone else’s hand touching a product can be just as effective. Here’s why. Want your brand here?

Product 84

Product eCommerce Retail Shoppers 84

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising 106

Advertising Advertisers Retail Price 106

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. What does this mean for you?

Advertising 73

Advertising Advertisers PR Millennials 73

Use Insider

JULY 12, 2023

3 strategies for kick-starting onsite advertising For a multi-brand retailer, onsite advertising is the most obvious way to share valuable website space with advertisers. It offers InStory space to advertisers to display appealing visuals of outfits and accessories. Here are three ways Insider can help: 1.

Retail 52

Retail Branding Real Estate Transform 52

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. This is where e-commerce display campaigns for your retail brand can step in to maximise your ROI. 6 ways to create your best ever e-commerce display advertising campaign: Automated production.

Advertising 98

Advertising Advertisers Retail Management 98

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. What do communities mean for brands and retailers?

Retail 52

Retail Branding Fashion CRM 52

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots.

Retail 97

Retail Customer eCommerce Shipping 97

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Brand style lives in any design component, from logo, web aesthetics , and product experience to marketing collateral. Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94