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How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]

Hubspot Marketing

Marketers are often asked to do more with less. After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Here are some challenges I've faced and observed in marketing reporting.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are the top areas I should focus on to improve marketing operations?

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12 ways to use a customer data platform

Martech

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. That’s not always true.

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How to track and improve your YouTube marketing ROI

Sprout Social

YouTube offers marketers a unique mix of reach, intent and influence. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact.

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Copy this 7-Point Marketing Ops Assessment For Your Team

The Marketing Operations Leader

Everyone wants advanced marketing measurement—multi-touch attribution, AI insights, beautiful dashboards. Inconsistent UTMs = Dirty data: “facebook” vs. “Facebook,” missing parameters, or random naming conventions lead to messy, unreliable reports. 3: Best-in-class performance. Try out UTM.io

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Most Important Lessons I Learned From An AI + Martech CMO

The Marketing Operations Leader

In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? If you're a Marketing Ops pro near SoCal, this is a great chance to connect in a casual, no-pressure environment.

CMO
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Understanding the Impact of Google Consent Mode For Your Business in 2024

Hubspot Marketing

How To Activate Google Consent Mode New Implications for 2024: Google Consent Mode Version Two For visitors who do not grant their consent , companies are still able to get some crucial trends using existing data from consenting users. These include serving personalized ads or collecting analytics via trackers. More on “how” later.

Law