Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.

Influencer Marketing 91

Influencer Marketing Marketing Marketers SEO 91

Digital Marketer

DECEMBER 19, 2022

This includes the second-hand goods market and resellers operating through auction sites like eBay. The most significant advancement in marketing from the rise of online culture is the use of customer data. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights.

Transform 83

Transform eCommerce Retail Entertainment 83

Martech

NOVEMBER 6, 2023

” Which solution is better for a medium-sized B2C business? ” Which solution is better for a medium-sized B2C business? ” Which solution is better for a medium-sized B2C business? Context) I am an experienced marketer but I am confused about the differences between identity resolution platforms and CDPs.

B2C 107

B2C User-Generated Price Management 107

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina.

Transform 96

Transform Health Place Personalized Marketing 96

Customers.ai

JANUARY 3, 2024

Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes. The main goal of contact-based marketing is more individualized marketing for stronger customer relationships and higher conversion rates.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Martech

FEBRUARY 11, 2022

In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers.

B2C 120

B2C Whitepaper Marketing Marketers 120

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. Strategic Autonomy: Buil ding a Personalized Marketing Approach Turning over your marketing to an agency may seem like a good idea that leaves you to handle other important aspects of your business.

Marketing Strategy 92

Marketing Strategy Whitepaper eBook Marketing 92

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. According to the Content Marketing Institute , the top three content types that B2B markets utilize are social media (95%), blog posts or short articles (89%), and email newsletters (81%).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Use Insider

JANUARY 2, 2023

As a B2C messaging channel , WhatsApp Business API shifts away from conventional promotional messages, focusing instead on delivering real-time, relevant, high-value communication. It has strict rules against huge marketing campaigns and promotions. Step 3: Select your use case Define your specific use case for WhatsApp Business API.

Communications 52

Communications CRM Retail Promotion 52

Martech

JUNE 23, 2022

“We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. Heltzel has been with the company for 11 years. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 93

Transform Customer Branding Food 93

Martech

MAY 3, 2022

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. Analytics and reporting. To ensure you’re on the right path, it’s vital to utilize social media analytics tools to track and collect data.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144