Analytics Brand Management Market Research 
Sprout Social
MAY 6, 2025
Beyond publishing, engagement and reporting solutions, Sprout’s Social Listening capabilities track conversations about your brand and industry, delivering valuable AI-powered business intelligence to drive strategic action. Mention Mention is a social listening and media monitoring platform with brand tracking capabilities.
Hubspot Marketing
NOVEMBER 29, 2024
Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research.
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Hubspot Marketing
JUNE 28, 2023
Brand Management Brand management skills can demonstrate your ability to develop and manage an identity that differentiates your company from others. Brand identity is how companies set themselves apart from competitors, so they must continue to deliver on-brand messages to their customer base.
Hootsuite
JANUARY 10, 2024
And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.
Sprout Social
DECEMBER 5, 2023
This online reputation management software works great with Google Reviews and is a handy tool for enhancing customer service. However, it doesn’t help with social media management or social listening. Birdeye This AI-powered platform helps brands manage their online reputation effortlessly and build great customer relationships.
Hubspot Marketing
JANUARY 7, 2024
Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.
Sprout Social
JUNE 20, 2023
Either way, doing so starts with defining your brand voice and values. This plus market research and competitive analysis can uncover how to position yourself. The campaign below showed social media managers and users some love. At the same time, you can see the power of Sprout’s analytics at work.
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