Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. Many marketers have approached AI-generated content with understandable skepticism, questioning its ability to capture the nuanced voice and creativity that great marketing demands. Marketing emails. Creating engaging imagery.

Transform

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Let’s get started.

SEO

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey

Buffer Marketing

JULY 10, 2025

And this is also why Instagram marketing has become more complex but full of potential. In this guide, I’ll break down everything you need to know to form a thorough and realistic Instagram strategy and share more advanced Instagram marketing tips to succeed on the platform. Define your Instagram marketing goals 2.

User-Generated

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Backlinko

JULY 22, 2024

We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready?

SEO

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Martech

MAY 5, 2025

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. Dig deeper: How to transform your website into a continuous marketing powerhouse 2. Invest in ongoing website maintenance Launching a website is a significant marketing accomplishment.

Transform

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. Many social marketers spend more than half of their social media campaign budget on content creation.

B2C

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price

Buffer Marketing

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

Copywriting

Hubspot Marketing

JULY 16, 2024

Let’s take the keyword “data management consultant” to see what ChatGPT will suggest. To make it easier, I’m going to give it a bit of context on what the topic idea is for: “I run a software agency and would like to rank for the term “data management consultant.” Data consultancy is one of my company's services.

SEO

Hubspot Marketing

JANUARY 22, 2025

As a content marketer, I cant help it theres that perfect word hiding somewhere. And yet, even though testing can bring a bevy of benefits, only 17% of marketers currently use split testing to increase their landing pages conversion rates. Thats a ton of wasted marketing potential. Optimize your marketing resource expenditures.

Place

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated

Hubspot Marketing

APRIL 22, 2025

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? What makes a great B2B marketing email?

Email Marketing

Hubspot Marketing

DECEMBER 10, 2024

If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. SEO is rarely a one-and-done marketing tactic.

SEO

AWeber

MAY 11, 2025

Ever wondered why some small businesses seem to get amazing results with email marketing, while others struggle or give up because it "costs too much"? If youre here because youre asking, how much does it cost for email marketing? What Is the Average Cost of Email Marketing? great news. Youll find clear answers below.

Email Marketing

Marketing Insider Group

JULY 28, 2025

You want publishing, engagement, analytics, and team alignment all handled smartly. Quick Takeaways Best tools handle scheduling, engagement, and analytics in one dashboard. You also get an analytics tab that breaks down engagement trends by post type and time of day. Plus, Hootsuite’s analytics provide ROI tracking.

CRM

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. It’s an arm of social media marketing where you spend money to reach the right audience. How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. Enter: Social media advertising.

Advertisers

Martech

AUGUST 8, 2025

These multidisciplinary units bring together marketing and technology specialists to manage creative processes. Marketing strategy and brand teams define messaging. MOps manages scheduling. Analytics teams track effectiveness. Report through distinct management layers. IT oversees platform selection.

Transform

SocialPilot

JULY 10, 2025

Most social media managers and small business owners spend several hours a week just managing content —planning, creating, approving, and publishing. “Social media is probably the most chaotic channel in the whole marketing world. For Marketing Agencies: More clients = more chaos. You have a workflow problem.

Copywriting

Buffer Marketing

APRIL 22, 2025

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. But don’t hop on video marketing just because everyone else is.

Video Marketing

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Owned media is content that your business manages and controls. Influencer marketing has a trust score of 75 compared to 16 for banner ads. The global market was worth an impressive $252.95

User-Generated

SocialPilot

MAY 27, 2025

The reality is, most teams are stretched thin, juggling marketing, sales support, and more, making consistent, high-quality content a real challenge. Social Media Content Creator vs. Social Media Manager vs. Influencer In the social media space, roles often overlap, and job titles can be confusing. Lets break it down.

Thought Leadership

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management

Set Up

APRIL 1, 2025

Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. How can marketers stand out while using the same tech stack? Is AI stripping consumers of excitement?

CMO

Hubspot Marketing

NOVEMBER 11, 2024

Daniel Ocock , the managing director of Vie Design , says that he thinks of shapes as “the secret language of design; they say a lot without saying anything at all.” Color Scheme Your business’s color scheme influences all of its visual branding elements: logos, marketing materials, website, everything. Tone is a little more flexible.

Branding

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated

Search Engine Land

JULY 22, 2024

This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed. Get the newsletter search marketers rely on. PPC professionals are often marketing-educated. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice.

Price

Rock Content

JULY 11, 2024

Successfully managing every aspect of a growing ecommerce store can be challenging. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same. 19 Essential Ecommerce Tools for Managing Your Online Store Don’t assume that all ecommerce tools are the same.

eCommerce

Backlinko

JUNE 23, 2025

AI marketing tools are everywhere. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. So, to save you the guesswork, I tested seven popular AI marketing tools for various tasks. View each tool’s highlights here: What Are the Best AI Marketing Tools? Seen your LinkedIn lately?

User-Generated

SocialPilot

AUGUST 1, 2025

This powerful AI tool is changing the way businesses manage social media, making content creation faster, easier, and more efficient. Content Ideation For social media managers, it’s quite common to hit the ideation brick wall every now and then. Copywriting This is another potential use case of ChatGPT for social media.

User-Generated

Use Insider

OCTOBER 24, 2024

This helps you make the most out of your marketing spend by increasing conversions, boosting average order value (AOV), and reducing acquisition costs (CAC). However, personalization is a complex process that combines different activities across various marketing channels.

eCommerce

Duct Tape Marketing

APRIL 9, 2025

Choosing the Right Marketing Practice Growth Program: A Clear Guide to Types, Fit, and Costs written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR: Whats the Best Marketing Program for You? Why Consider a Marketing Leadership Program? TL;DR: Whats the Best Marketing Program for You?

CMO

Neil Patel

JULY 19, 2025

Content Management System Limitations Does your content management system (CMS) limit your site’s functionality or the plugins you can add? Use Google Analytics to check website visitor data like total traffic, bounce rates, and conversion paths. Bad Mobile Experience Is your site the opposite of mobile-friendly?

User-Generated

SocialPilot

JULY 16, 2025

Better Reach on LinkedIn According to recent data and discussions among marketers on Reddit, carousels consistently outperform other content formats in terms of reach. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats. Use alt text or image descriptions when possible.

Thought Leadership