Hubspot Marketing

JUNE 30, 2025

Conduct research for key marketing campaigns. Clear copywriting and editing skills. What Hiring Managers Look for in a Marketing Assistant An effective marketing assistant should be organized, communicative, and able to prioritize while working on various projects. Research and analytical skills.

Management

Hootsuite

OCTOBER 2, 2024

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C

Hubspot Marketing

DECEMBER 2, 2024

Using predictive analytics. Google Analytics and Search Console are other fantastic tools that can help identify which pages perform well and where you have opportunities to optimize. Depending on which email marketing program you use, you can also get detailed reporting on open and conversion rates. Ad targeting.

Customer Journey

Buffer Marketing

JULY 22, 2024

How does social media advertising fit into social media marketing? Social media advertising is a part of your social media marketing strategy. But you can also incorporate social media advertising into your social media marketing strategy regularly when you have the budget and resources for it.

Advertising

Hubspot Marketing

NOVEMBER 29, 2024

Create Your Go-To-Market (GTM) Strategy What is a marketer without a marketing strategy? In the end, I'd say it’s all about staying tuned in to both the market and our audience to keep everything together.” What does a product marketing manager do?

Product Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Uh, yes, please!

Gen Z

Martech

AUGUST 8, 2025

Why traditional models no longer hold Over the past decade, creative operations have evolved from an overlooked back-office function into a critical driver of marketing efficiency, quality assurance and scalable content production. Marketing strategy and brand teams define messaging. Analytics teams track effectiveness.

Transform

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. Audit your emails by looking at analytics regularly. One key way to right-size your email sends is to coordinate your email marketing strategy across departments.

Email Marketing

AWeber

AUGUST 1, 2025

Effective newsletter writing combines valuable content with strategic copywriting to build relationships and drive business results. With the average employee spending 30 hours weekly in their inbox , knowing how to write a newsletter that provides immediate, clear value is essential to earn attention and engagement.

Transform

Buffer Marketing

JANUARY 30, 2025

Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions. If educational carousels drive conversions, create more of them. Try out new formats alongside proven content types to keep things fresh without losing what already works.

User-Generated

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing

Hubspot Marketing

APRIL 29, 2025

Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation. And she thinks its a gap in many teams marketing strategies. She also notes many marketers still doubt this approach because they worry about uniqueness or authenticity.

Price

Rock Content

JULY 11, 2024

Trello in use by Rock Content’s content team Ecommerce tools for content creation Amazing content is the heartbeat of any digital marketing strategy, and the right tools can help you create the best. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial.

eCommerce

SocialPilot

MAY 27, 2025

Social Media Manager Strategy & Management (manage the strategy and channels) Scheduling, reporting, analytics, paid social, and community engagement. Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits.

Thought Leadership

SocialPilot

AUGUST 1, 2025

Copy Below is the response generated by ChatGPT: Bonus Tip: You can use SocialPilot analytics to track hashtag performance and engagement metrics for a more data-driven approach. Copywriting This is another potential use case of ChatGPT for social media. However, using ChatGPT for copywriting can be slightly tricky.

User-Generated

SocialPilot

JULY 16, 2025

Better Reach on LinkedIn According to recent data and discussions among marketers on Reddit, carousels consistently outperform other content formats in terms of reach. Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats.

Thought Leadership

Duct Tape Marketing

APRIL 9, 2025

Partner/Reseller Programs (Software Ecosystems): These programs affiliate you with a software or platform (for example, a CRM, marketing automation tool, or analytics software). Scenario: Youre doing consulting or running an agency and want to sharpen one skill like SEO, Google Ads, or copywriting without overhauling your business.

CMO

Hubspot Marketing

SEPTEMBER 6, 2024

Create a Solid Marketing Strategy Your marketing strategy is only as good as its ROI. And if you’re not using your customer data and insights to create a solid marketing strategy, what are you doing? Advanced analytics and reporting. Engagement analytics. Features Smarter marketing analytics.

eCommerce

Backlinko

JUNE 23, 2025

Flick Best for social media marketing on a budget Price: $18+/month; 7-day free trial available Want to look like you have a full content team without paying for one? This AI tool builds your social media marketing strategy, writes engaging posts, and maintains your publishing calendar.

User-Generated

Animalz blog

JULY 8, 2025

And between the fact that the content team is driving this much growth really shows that we have amazing intel to share that can inform not just the content strategy, not just the marketing strategy, but the company strategy at large, the product strategy. We also use it for small copywriting tasks.

Thought Leadership

Orbit Media Studios

JULY 17, 2025

These articles stand out, both for your audience and in your analytics. The digital marketer’s job is to find and analyze these high-performers. We track the impact of video on website engagement using event tracking in Google Analytics. Semantically related words and phrases Here’s where SEO copywriting gets more fun.

SEO

Hubspot Marketing

AUGUST 8, 2025

My advice: Not every marketing strategy needs a negative persona. to reinforce this character in your marketing efforts. Sharpens Copywriting The most effective copywriting feels like it's looking a customer dead in the eye, not mumbling and avoiding eye contact. ✅ I know you feel overwhelmed by car shopping.

Copywriting

Backlinko

MAY 12, 2025

Google Looker Studio Ad campaign visualization and reporting Free ChatGPT Ideation, ad copywriting, and campaign analysis Starts at $20/month. Then, layer in insights from Google Analytics , your CRM, ecommerce platform, or email tools. Adalysis Ready-to-go ad automation and tracking Starts at $149/month. 30-day free trial available.

Price

Hootsuite

OCTOBER 30, 2024

Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Psst: If collecting analytics for all of your brand’s platforms seems daunting, give Hootsuite Analytics a try. Age, gender, and location can help you understand who your followers are.

Management

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. AI models can help you find the data you need to make informed decisions about your social media strategy. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. What do you enjoy most about marketing?

Analytics

Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results. Marketers, SEO writers, advertisers, executives, managers — all take part too.

Copywriting

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here are several ways to make your social strategy put in an Oscar-winning performance.

Marketing Strategy

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Statista) 45.1%

Digital Marketing

Scoop.it!

JULY 26, 2022

With that in mind, clarity and readability should be at the forefront of your mobile marketing strategy in 2022 and in the years to come. Content marketing should always be at the forefront of your digital marketing efforts, and it should be a key pillar of your mobile marketing strategy.

Marketing Strategy

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. The Shift to Customer-Centric Marketing. B2B marketers use data analytics tools to measure their marketing efforts and gain insights into buyer intent. Content Marketing Strategy.

Copywriting

Hubspot Marketing

JANUARY 7, 2024

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

Copywriting

Sprout Social

FEBRUARY 24, 2021

Much like how one would write a Tweet, headline and copywriting tips apply here, too. To go further, their own link and additional social media ones further down, are shortened and branded for easy analytic tracking. Web copywriting tips like keeping sentences short, sweet and understandable are useful here. Conclusion.

Copywriting

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. I challenged my community friends to create insights, not just rehashed information you can find in a blog post somewhere. They delivered. You’ll find some new ideas here!

Copywriting

Digital Marketer

JULY 7, 2023

How to Maximize ChatGPT for Content Marketing But, like every other tool, not everyone fully understands or grasps exactly how to use it—which is why most of the time, a lot of business owners tend to give up and question why people rave about this tool so much. Stay informed, make data-driven decisions, and watch your success skyrocket.

Marketing Strategy