Hootsuite

NOVEMBER 4, 2022

Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” Maybe you’re gearing up for a big marketing blitz, and need more copywriters. million of those views. Boom, done—that wasn’t hard, right?

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

Buffer Marketing

APRIL 13, 2023

Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy. Some open Head/Director of Social Media roles Others might pursue a broader approach, taking on roles ranging from social media manager to marketing manager to copywriter.

Management 119

Management Copywriting Social Media Marketing Branding 119

Litmus

AUGUST 18, 2023

Tip 11: Craft engaging copy Email copywriting and design work side by side to deliver a message, so you need to consider copy length and placement. Using Email Analytics to Improve Your Designs Instead of guessing at how to improve your email design, use engagement data to learn what really works.

Copywriting 102

Copywriting Email Marketing Branding Analytics 102

Unbounce

SEPTEMBER 19, 2023

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

Copywriting 93

Copywriting SEO Price User-Generated 93

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Unbounce

JUNE 23, 2023

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. Super proud of our product team. So I built on top of Notion’s AI system, template system for product marketers.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Litmus

AUGUST 7, 2020

My name is Lauren, and I’m on the product marketing team right here at Litmus. So I’m focused on understanding our customer and market needs to help shape our roadmap. And then once we have our new features and solutions, marketing it to both our customers and hopefully potential new customers. Thanks, Jason.

Copywriting 84

Copywriting Whitepaper Product Customer 84

Unbounce

MARCH 12, 2024

Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Leveraging reviews and testimonials by searching for reviews on similar products. Some specialize in ebooks and courses, while others offer a broader range of digital products.

Product 59

Product eCommerce eBook Shipping 59

Rock Content

NOVEMBER 17, 2020

Thus, we must position Rock Content as a strong example of the value we add to the market. And this is only possible thanks to our committed team: We can’t forget to mention our international network of copywriters, proofreaders, translators, and designers.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Here are four content marketing avenues considered highly influential for SaaS businesses.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Here are four content marketing avenues considered highly influential for SaaS businesses.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Martech

JUNE 13, 2022

The ebb and flow of channels and tactics are strange; they go up and down, yet rarely ever die” said John Wall is a partner at analytics firm Trust Insights. Read next: Why we care about B2B marketing. For B2B marketers, do everything you can on the product marketing side.

New Technology 111

New Technology Copywriting Communications Price 111

Animalz blog

JULY 16, 2024

Most content marketers lean one way or the other. If you lean more towards channel strategy and like analytics, reporting, staying on top of trends, making sure segmentation works, and how to reach audiences, I would look for roles on growth teams that are often hiring individual contributors to be strategy for different channels.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Test your primary message Write multiple variations on your main message and run tests on each.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Pam Didner

MAY 26, 2020

If the business direction is not set or changes constantly, it’s almost impossible to do marketing. Key marketing efforts such as SEO keywords, content creation, copywriting, and even TV commercials will be aimed at that segment. Say, the management team decides to go after the healthcare segment in 2020.

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts. Yeah, we thought so.

Management 141

Management Marketing Marketers Key Performance Indicator 141