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How to Use Website Visitor Data in Your Client Campaigns

Customers.ai

While this shift may feel monumental (and let’s be honest, it is), it does present marketers a chance to revolutionize their approach to client campaigns across the board—from email and digital ads to social media and direct mail. This data is gold in the marketing world, allowing for unparalleled personalization and targeting.

CRM 67
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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111
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5 Ecommerce Marketing Challenges Impacting Revenue in 2024

Customers.ai

For years we’ve relied on the likes of Google Analytics and third-party pixels to keep us honest and help us understand how our ad dollars were being spent. And when synced with your CRM, you can uncover some unbelievable customer journey insights and build really personalized campaigns. It’s YOUR data! Google Updates Ah Google.

eCommerce 121
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The Advertiser Survival Guide for the End of the Cookie Era

Customers.ai

What is going to change (and already has) is the ability to measure campaigns effectively, allocate budgets appropriately, and reach the right people in the right places. Website Visitor ID X-Ray can help you not only identify up to 20% of your visitors but will also allow you to retarget, email, and add these visitors directly to your CRM.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

Without click IDs, the platforms are going to have a much harder time identifying who should be placed on the remarketing list and audience lists are going to become much smaller. How Can Marketers Recover Ad Retargeting Audiences? Now, what’s important to remember with both zero-party and first-party data is a strong CRM is essential.

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3 Innovative Tactics for Converting Organic Traffic to Revenue

Customers.ai

Unfortunately, without the right technology or tools in place, the majority of those visitors are lost to the ether, never to return again. By connecting these visitors to your CRM, you can start to create (or expand upon) a customer profile. With this information in hand, we can market to them in a more effective way.

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What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. Website visitor identification is a total game changer in the marketing space and it is an absolute must as paid ads become less and less effective. Next Steps See what targeted outbound marketing is all about.