Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Use Insider

JANUARY 23, 2025

WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers. Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce

eCommerce

Customers.ai

NOVEMBER 14, 2024

Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. With in-depth analytics and reporting, you can track everything from engagement rates to conversion metrics. E-commerce : Klaviyo is practically tailor-made for ecommerce. Well, actually – a few very good reasons.

Email Marketing

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience.

Analytics

Customers.ai

DECEMBER 30, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Why its key : Behavioral insights help refine your content and user experience, leading to more engagement and higher conversions. You shouldnt need a degree in analytics to understand whos visiting your site.

Price

Hubspot Marketing

OCTOBER 28, 2024

If they spot any disturbing, recurring user behavior, it can send you an alert straight away. A great example is one of VWO’s free tools, i.e., their AI-powered heatmap generator. While it doesn’t cross-reference your customer data, it tells you if there are any usability issues that could block leads from converting.

Customer Acquisition

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Tailwind Purpose: Content circulation and traffic generation on Pinterest. AI-enhanced marketing for ecommerce ads. million organic views generated for a single campaign and an 854% boost in blog traffic.

Content Marketing

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Lets do it. How Customers.ai

Email Marketing

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated

Hubspot Marketing

JANUARY 28, 2025

In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. They cost $20,000 but only generate $15,000. Google ads cost $1 per click and generate $8,000. These are the customers who stick around, spend more, and are easier to retain. Emails pull in $30,000 for just $5,000.

Non-Profit

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Adobe Analytics for customer journey analytics Adobe’s Real-Time CDP for data unification. Marketo Engage for marketing automation.

Customer Journey

Litmus

DECEMBER 24, 2024

Marketers will aim for goals like increased engagement and retention throughout the customer journey. Onboarding Goal: Help customers get the most out of your product with smooth onboarding. Email touchpoints: Tutorials and user guides. Retention Goal: Keep customers engaged + satisfied enough to consider repeat business.

B2C

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. Cost Per Acquisition (CPA): Tells you how much it costs to convert a lead or customer. That’s where your competitive analytics analysis comes in. Survey Platforms (e.g.,

PR

Search Engine Land

JULY 22, 2024

Collecting data, analyzing past results, generating insights, etc. Make sure to understand where and how conversions relate to your customer journey. Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. Should you test making your customer journey uglier? Step 2: Design.

Price

Backlinko

JUNE 23, 2025

They include all the available data you could monitor in SEO tools and analytics platforms. Because these are the metrics most clearly tied to your larger goals of lead generation and revenue impact. Appearing in an AI Overview gives them a new way to instantly appear as the right choice for a user searching for this term.

SEO

Use Insider

OCTOBER 25, 2024

Customer data platforms : Set a solid foundation for effective marketing campaigns CDPs are software solutions designed to aggregate customer data from various sources into a single database. The data sources can be both online and offline — like analytics tools, customer relationship management (CRM) systems, APIs, and PoS devices.

Customer Journey

Campaign Monitor

MAY 27, 2025

Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (13K+ reviews) Constant Contact User-friendly email marketing Event management tools $12/month 4.1/5 5 (60+ reviews) What’s “wrong” with Omnisend? (TL;DR)

eCommerce

SocialPilot

JULY 9, 2025

With paid plans, you can customize review widgets to match your brand’s look and feel, add company logos, and even showcase specific review tags or product categories. However, users often report slow dispute resolution and limited control over unfair or fake reviews without verified proof. Which is better? Which is better?

Management

Welcome Software

DECEMBER 19, 2024

Whether you’re planning your personalization strategy , compiling the necessary data to execute your personalization strategy , creating the content that actually gets delivered, or adjusting the user journey in real-time, AI has become an indispensable component of personalization. Imagine a user browsing an ecommerce website.

Customer

Use Insider

JANUARY 9, 2025

As a result, Braze is the more marketer-friendly alternative , especially if youre looking to get started and generate results as fast as possible. Braze downsides: Unintuitive UI and lack of a true CDP One of the main criticisms of Braze is its outdated user interface. Marketing analytics. Get 360-degree views of each customer.

Customer Journey

Litmus

JUNE 17, 2025

Plotting email personalization and the customer journey alongside each other keeps everything organized. Plus, AI-generated summaries of emails might inaccurately reflect the content and lead to reduced engagement and increased spam complaint activity. Segmentation and personalization working together is just right.

Branding

Use Insider

JANUARY 13, 2025

Customer support is another sore point, with slow response times and inconsistent assistance leaving users feeling abandoned when problems arise. This extensive cross-channel support allows you to provide a personalized experience to your customers, and build and automate campaigns that truly engage customers wherever they are.

User-Generated

SocialPilot

AUGUST 5, 2025

What Does Social Media Data Include According to Statista , an average internet user spends approximately 141 minutes (i.e., The data collected from social media comes in many forms – structured (like follower counts) and unstructured (like user comments or direct messages) – and when analyzed correctly, it’s marketing gold.

Analytics

Use Insider

AUGUST 6, 2025

A recent report suggests: 81% of shoppers abandon carts when their preferred delivery options aren’t available One in three exit due to sustainability concerns Clearly, online shopping is taking on a new role: one defined by intelligence, precision, and AI-guided journeys that adapt in real time. Let’s get exploring!

Shoppers

Campaign Monitor

MAY 30, 2025

5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 5 (6000+ reviews) Omnisend Ecommerce-specific Ready-made workflows for online stores $16/month 4.6/5 5 (700+ reviews) Drip Ecommerce segmentation Behavior-based dynamic segments $39/month 4.4/5

eCommerce

Use Insider

JANUARY 23, 2025

An SMS marketing strategy outlines how a business plans to use text messaging to engage customers with timely, relevant, and personalization promotions and transactional information. Keeping customers informed and satisfied with timely reminders about upcoming appointments and transactional updates (e.g.,

Marketing Strategy

Campaign Monitor

MAY 30, 2025

Many users online have shared concerns about SendGrid’s interface and occasional deliverability challenges. We’ve tested 16 alternatives that might be a better fit with user-friendly interfaces, improved deliverability, and responsive customer support.

eCommerce

Use Insider

JANUARY 3, 2025

For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support. Most customers rank it ahead of CleverTap, as well as other popular names like Attentive, OneSignal, and Iterable.

Customer Journey

Campaign Monitor

MAY 30, 2025

While ActiveCampaign offers powerful automation capabilities, many online reviews suggest that users struggle with the platform’s complex interface, escalating costs, and limited features. 5 (5000+ reviews) Brevo Budget-conscious businesses Generous free plan with unlimited contacts Free plan, $9/month 4.5/5

eCommerce

Campaign Monitor

MAY 30, 2025

From user-friendly interfaces to advanced segmentation and automation capabilities, these tools offer features that AWeber lacks. 5 (6000+ reviews) Brevo Budget-conscious marketers Generous free plan Free plan; paid from $9/month 4.5/5 5 (200+ reviews) Omnisend Ecommerce stores Multi-channel campaigns $16/month 4.6/5

Price

Use Insider

JUNE 13, 2025

Generative AI has already permeated how individuals, teams, and companies work. From automating repetitive tasks to accelerating content creation, marketing and customer engagement professionals all over the world use it to boost productivity and work more efficiently. This leaves critical data hidden in silos.

Customer

Use Insider

JANUARY 23, 2025

SMS automation can help you generate more revenue, improve customer satisfaction, and maximize your marketing budget. For example, you can use SMS automation to welcome new users, promote products, remind customers about upcoming events, or confirm orders. Cart reminders.

Price

Campaign Monitor

MAY 30, 2025

According to reviews online, Constant Contact users often struggle with its complex interface and limited automation features. 5 (1000+ reviews) Mailchimp Small businesses and beginners User-friendly interface with marketing CRM Free (paid from $13/month) 4.4/5 5 (12K+ reviews) What’s “wrong” with Constant Contact?

CRM

Campaign Monitor

MAY 30, 2025

According to online reviews, many users struggle with ConvertKit’s learning curve and limited customization. We tested 16 alternatives that offer better customization, more powerful automation, and clearer analytics. Ready to find your perfect email marketing match? Let’s dive in. (TL;DR)

Price

Customers.ai

NOVEMBER 27, 2024

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads. It’s not magic but it is one of the most overlooked ways to optimize your ecommerce store.

eCommerce

Use Insider

AUGUST 5, 2025

Essentially, it helps retail brands send the right message to the right customer, exactly when they need it most. With automation, retailers can create hyper-personalized customer experiences without the manual hassle. Here’s how it works – Personalized customer journeys. This makes customers feel seen and valued.

Retail

Use Insider

MARCH 7, 2025

Besides just getting access to a plethora of channels, Insiders customer journey builder lets you create and automate personalized campaigns across these touchpoints.The process is controlled via a simple drag-and-drop editor that anyone can use. 8 proven eCommerce marketing automation strategies and tools.

eCommerce