Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Hubspot Marketing

OCTOBER 22, 2024

As a result, customer data is siloed and inaccessible to every team. The sales team uses a CRM system, the marketing team relies on multiple analytics tools, and the support team works on a customer success platform. This hinders marketers’ ability to get the whole picture about their performance.

Analytics 127

Analytics Transform Marketing Marketers 127

Martech

SEPTEMBER 7, 2023

Continuous improvement is also essential to ensure that customer journeys constantly get better based on real-world performance. All of this adds up to the need for customer journey operations, which is the discipline of bringing together people, processes, data and platforms, along with systems of improvement and optimization.

Customer Journey 124

Customer Journey Customer Communications Product 124

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketers break down these data silos, gaining a holistic view of the customer journey.

Customer 127

Customer Transform Customer loyalty Marketing 127

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Neil Patel

SEPTEMBER 23, 2020

Let’s take a look at some email stats while we’re at it: Nearly 99% of consumers check their emails daily. 73% of millennials prefer receiving business communication via email. Approximately 80% of business professionals believe that email marketing can be incredibly useful for increasing customer retention.

Email Marketing 145

Email Marketing Key Performance Indicator Marketing Marketers 145

Buffer Marketing

JANUARY 7, 2025

The platform analyzes customer behavior to optimize audience segments, determine the best send times, and create personalized customer journeys for each individual customer. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Pricing: Not listed.

Price 122

Price Thought Leadership Transform User-Generated 122

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. When you understand the key stages in the path to purchase, you can create strategies that resonate with your customers at every step. The trick is to connect the dots.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 138

Email Marketing Health Marketing Marketers 138

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Predictive Analytics: Anticipate Their Next Move Ever wish you could predict what your visitors will do next? Predictive analytics gets you pretty close. Customer Journey Mapping Tool Customers.ai

eCommerce 89

eCommerce Price Customer Journey CRM 89

Hubspot Marketing

JULY 8, 2025

SevenRooms Source Best For: Upscale restaurants focused on premium guest experiences This popular reservation and CRM solution is designed to give operators and their teams insight into the guest journey. Reduced Marketing Costs: Retaining existing customers is also five times more cost-effective than acquiring new ones.

CRM 107

CRM Price Food Transform 107

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketing Marketers CRM 99

Sprout Social

SEPTEMBER 17, 2024

And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Their email marketing is an extension of their social media marketing.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Martech

APRIL 8, 2024

Email has come a long way from its early days as a blunt instrument for blasting information to a wide audience. Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. And make sure you’re compliant with the 2024 email marketing rules.)

Email Marketing 133

Email Marketing Customer Customer Journey eBook 133

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. The better your marketing funnel, the more sales you can capture.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI.

Health 96

Health Customer Journey User-Generated Marketing 96

Hubspot Marketing

DECEMBER 2, 2024

Using predictive analytics. Pro tip : Use AI to identify where customers are and deliver the right message at the right time. If you use HubSpot, Breeze is an incredible tool to help you gain insights into your entire funnel — including all aspects of the customer journey. Pro tip: Map your customer journey with AI.

Customer Journey 136

Customer Journey Copywriting Marketing Marketers 136

Marketing Insider Group

DECEMBER 17, 2024

Segmentation personalizes customer interactions to boost engagement. Real-time analytics provide visibility into customer behavior and trends. Centralized Customer Data for Better Insights Organizing customer data in a single system eliminates confusion caused by scattered information across departments or platforms.

CRM 98

CRM Management Customer Analytics 98

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools. Email: Business email address Sign me up! CoSchedule Purpose: Social media calendaring, workflows and analytics.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

Email Marketing 100

Email Marketing Law Customer Journey Marketing 100

Hubspot Marketing

JULY 10, 2025

These tools include HubSpot branding but offer essential marketing capabilities for businesses testing marketing automation software before investing in paid plans. 76% of marketing leaders said that HubSpot increased their conversion rate, and customers experience a 134% average increase in traffic.

Price 52

Price Marketing Automation Platform CRM Customer Journey 52

Hubspot Marketing

JULY 10, 2025

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth.

eCommerce 64

eCommerce CRM Transform Retail 64

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Pro tip: Use Klaviyo’s predictive analytics to identify customers likely to churn and send them win-back offers before it’s too late. Ratings & Reviews: Users love Amplitude’s detailed customer journey insights.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. The changes with Google Analytics 4. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics.

Analytics 126

Analytics Marketing Marketers User-Generated 126

Buffer Marketing

OCTOBER 28, 2024

Email and SMS marketing can help you nurture leads, maintain existing customer relationships, and drive conversions through personalized, direct communication. The good stuff: It has a user-friendly email campaign builder. . "I "It has the basic functionality I need for email marketing."

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Litmus

JANUARY 5, 2024

Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We’ll look at the best free email marketing tools to use so you make a big impact without a big invoice.

Email Marketing 123

Email Marketing Price eCommerce User-Generated 123

Litmus

NOVEMBER 16, 2021

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? How can email inform your marketing strategy? Let’s get started!

Analytics 110

Analytics Marketing Strategy Marketing Marketers 110

Martech

MAY 5, 2025

Positionless Marketers proactively leverage AI tools to extract insights, create campaigns and execute without waiting. Instead of asking an analyst for this data, they self-start to use AI-driven analytics to find the answers on their own. Marketing is no different. Its the outcome that matters.

Transform 100

Transform Traditional Marketing Copywriting Marketing 100

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketing 111

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI. Look for patterns. Is there a recurring frustration?

CRM 90

CRM Management Email Marketing Transform 90

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Built-in analytics for easy reporting and monitoring.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketing 110

Hubspot Marketing

APRIL 18, 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. Best Email Marketing Services. Constant Contact.

Email Marketing 111

Email Marketing CRM Marketing Marketers 111

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy.

Transform 126

Transform Analytics Marketing Marketers 126

Litmus

JUNE 17, 2025

Key takeaways Email segmentation and personalization are both ways to make email marketing more relevant for your subscribers, but the way they work is a little different. Email list hygiene and personalization data management are foundational for segmentation and personalization that your customers (and stakeholders) love.

Branding 87

Branding CRM Email Marketing Analytics 87

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy.

Email Marketing 95

Email Marketing Marketing Marketers B2C 95

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. And this is true for every stage of the customer journey. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path.

Retail 89

Retail Shoppers User-Generated Customer Journey 89