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How SEO content helps increase sales

Search Engine Land

Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Complexity of attribution Attributing revenue to SEO is daunting due to its involvement throughout the customer journey. Users interact with multiple touchpoints before converting.

SEO 96
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Beyond discounts: 5 acquisition strategies to protect retail profit margins

Use Insider

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52
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The Importance of Email Marketing and How to Do it

Lynton Web

These technologies are not merely enhancing how we execute campaigns but are revolutionizing the very fabric of email strategy through predictive analytics, automation, and hyper-personalization. Automated Email Journeys : Automation has allowed for the creation of triggered emails based on user behavior.

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Data-Driven Decision Making (Research & Expert Tips)

Hubspot Marketing

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. Then, use tools like dashboard, spreadsheets, or graphic software to transform the data into a usable format for analysis. Not an analytics pro? Analyze your data. Interpret the findings.

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Top Innovative Online Business Ideas for 2024

Vertical Response

A detailed guide and use of analytics can streamline this launch process. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models. This means you can make a sale at any time, maximizing your potential for profit.

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Why we care about advertising: A marketer’s guide

Martech

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

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Learn the top 5 benefits of a customer data platform to build the best personalization strategy in your marketing career

Use Insider

Customer data platforms (CDPs) help you to assemble customer profiles, orchestrate customer interactions, and accelerate data delivery to analytics and engagement tools. Insider is rated as the best and most user-friendly CDP on G2.