Marketing Insider Group

JUNE 1, 2021

You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. Google Analytics will be key here, as will campaign URLs.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Adobe Experience Cloud Blog

MAY 21, 2018

These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. Product reviews are marginally helpful since the way a product performs is often environmentally specific and dependent on interconnectivity with other platforms. The Current Vendor Process.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Neil Patel

DECEMBER 11, 2022

Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item.

Email Marketing 145

Email Marketing Whitepaper Shipping Marketers 145

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. With B2B content marketing, your audience consists of people who work at companies that need your product or service — like an ebook on how to start an eCommerce website. What is B2B Content Marketing? Use SEO Practices.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Unbounce

NOVEMBER 27, 2023

/ Landing page optimization Mastering ecommerce conversion rate optimization: expert tips and inspirational examples By Alan O’Sullivan. 37 min read If you work on ecommerce projects and you’re not already BFFs with conversion rate optimization (aka “CRO”), you’re really missing out. What is a good ecommerce conversion rate?

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Strategy Analytics ). By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 By the year 2021, Mobile commerce sales (mCommerce), will account for more than half of all eCommerce. Ecommerce & Online Shopping Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Litmus

JUNE 23, 2021

For example, Emerson A/B tested two subject lines for a free trial email with a white paper: Control: Free Trial & Installation: Capture Energy Savings with Automated Steam Trap Monitoring. Variable: [White Paper] The Impact of Failed Steam Traps on Process Plants. Preview text. Chase Dimond.

Whitepaper 78

Whitepaper Analytics Energy eCommerce 78

Scoop.it!

JUNE 2, 2022

social media pages, website, ecommerce stores, etc. Or a whitepaper explaining industry market research. Dive into the website, search each product on the ecommerce tab, list down all features and benefits. Analytics Skill. Not anyone can assess an analytics platform (e.g Google Analytics). And so and so.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Martech

AUGUST 10, 2023

We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week. Start by diving into your analytics to gain insights to learn from. You can also use social media to paint a portrait of your target customer segments.

Whitepaper 98

Whitepaper B2C eBook SEO 98

Backlinko

APRIL 17, 2024

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS). Ecommerce SEO Services Ecommerce SEO service providers specialize in helping ecommerce businesses improve their search engine rankings. Check out Semrush’s Agency Partners platform.

SEO 118

SEO eCommerce PR Non-Profit 118

Hubspot Marketing

JANUARY 7, 2024

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. Do you like the creative side of marketing, or do you like working with numbers and analytics?

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. You can gain insights into prospective customers through the Audience Reports on Google Analytics , an example of which is shown below. Define Your Buyer Persona. Build A Customer Journey Map.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

CXL

JUNE 16, 2022

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Google Analytics and CRM) used to track them. Any marketing automation , social media, analytics, and performance tools you use. These are essentially guides on how to do things.

Marketers 124

Marketers Marketing User-Generated Customer Journey 124

Search Engine Land

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketers 125

Search Engine Land

OCTOBER 7, 2022

Many also allow for the export of data to business intelligence tools or other analytics software. Licensing an enterprise SEO platform can be a significant investment, particularly for ecommerce or retail brands with hundreds of thousands of SKUs or product pages. analytics, log files, or a proprietary tracking pixel).

SEO 89

SEO Whitepaper User-Generated Analytics 89

Unbounce

OCTOBER 15, 2024

When generating leads for a marketing agency, the approach can be quite different compared to other business types like eCommerce or SaaS. Unlike ecommerce or SaaS companies, where transactions are often one-time and quick, agencies thrive on long-term engagements. Let’s explore three main differences.

Marketers 98

Marketers Marketing User-Generated CRM 98

Neil Patel

JANUARY 2, 2019

It doesn’t matter if you are an ecommerce site or a SaaS company. Assuming you are leaving valuable comments and nothing spammy, you’ll notice that you’ll get referral traffic in your Google Analytics. KISSmetrics is a leader in the web analytics space and we are looking to work with expert writers who know marketing and analytics.

Branding 112

Branding Promotion User-Generated Whitepaper 112

Digital Marketer

AUGUST 9, 2023

For example, let’s say that you run an eCommerce business selling baby clothes. CRO Ideas to get started: Once you have website traffic, set up tracking with Google Analytics. Your baby clothes are organic, custom-made, sourced from the US, and fashionable. Click Here 6. Measure how many visitors you’re converting to email subscribers.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Hubspot Marketing

AUGUST 21, 2023

If you work in an industry where shipping is a major factor — like ecommerce — you'll want to take a look at competitors' shipping costs and ensure you're meeting (if not exceeding) those prices. Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Do they post videos or webinars?

Shipping 98

Shipping Whitepaper Price eBook 98

Search Engine Land

OCTOBER 21, 2022

Visit Digital Marketing Depot to download “How to Increase Your eCommerce Revenue” from Shopper Approved. Learn more. The post Increase your page rankings and organic traffic with user-generated content (UGC) appeared first on Search Engine Land.

User-Generated 91

User-Generated Digital Marketing Shoppers eCommerce 91

Customers.ai

DECEMBER 17, 2024

For example, if youre selling skincare, a guide to 5 Ingredients That Fix Dry Skin Fast will get sign-ups.Running an ecommerce store? If youre a B2B brand, whitepapers that offer advanced industry insights can work well. If youre a B2B brand, whitepapers that offer advanced industry insights can work well.

Shipping 86

Shipping Whitepaper eCommerce eBook 86

Hootsuite

MAY 23, 2023

Start your free Hootsuite trial Hootsuite features seamless integration of all of your social media channels and has advanced analytical capabilities. Ecommerce corporations and creators would benefit from the Pro subscription. Who should use it: Content creators writing long-form text, like articles or whitepapers.

Price 138

Price User-Generated Whitepaper Social Media Marketing 138

Neil Patel

AUGUST 30, 2021

Review your analytics: Look for content with high bounce rates as it may mean it doesn’t match with searcher intent. Analyzing SERPs: Pay special attention to paid ads, knowledge graph results, and organic listings. Look at Google ads for commercial intent: Seeing bid prices for keywords gives an idea of how competitive keywords are.

SEO 145

SEO User-Generated Retail Price 145

Duct Tape Marketing

FEBRUARY 27, 2017

Whitepapers. Head over to your Google Analytics page. A free product guide or hands-on review (excellent for eCommerce sites). It’s essentially a very specific extra piece of content you offer your audience in exchange for their email. Other types of content upgrades include: eBooks. Cheat sheets. Worksheets. Loads more….

eBook 63

eBook Whitepaper Energy eCommerce 63

Sachs Marketing Group

AUGUST 12, 2023

If you’re running an ecommerce site and want to increase the visibility of your products, you can advertise on platforms like Google Shopping to align your products with people who are actively shopping. Whitepapers and eBooks : These in-depth pieces of content offer detailed insights or solutions to particular problems.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Duct Tape Marketing

MARCH 14, 2017

It gives ecommerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter, more personalized campaigns. Bottom line, Klaviyo helps ecommerce marketers make more money through super-targeted, highly relevant email and advertising campaigns.

Communications 39

Communications eCommerce Management Whitepaper 39

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Subscribe to a newsletter.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Search Engine Land

APRIL 17, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Subscribe to a newsletter.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Businesses Grow

JANUARY 8, 2024

The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. “Live commerce” combining influencer, livestreaming, and impulse buying eCommerce has taken off in Asia and this is the year it makes its mark in the rest of the world.

Gen Z 132

Gen Z Whitepaper Influencer Marketing User-Generated 132

Unbounce

OCTOBER 20, 2023

Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Today, a lot of false scarcity tactics on ecommerce landing pages are probably doing more harm than good for people’s conversion rates.)

Whitepaper 106

Whitepaper eBook Promotion Communications 106

Hubspot Marketing

JUNE 26, 2018

Whitepaper. Your analytics will be skewed. Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy. Email Marketing Stats for eCommerce. Built-in analytics. Here are a few types of lead magnets you could create: Ebook. Infographic.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Unbounce

MARCH 23, 2023

Ecommerce sales recently eclipsed $1 trillion globally —for the first time in history. Say you produce an ebook or whitepaper—some piece of educational content that solves a problem for your audience. That’s more than 6 hours, daily. Get a hobby, us.) That’s a whole lot of digital cheddar to be made.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 75

Dana Nicole

JANUARY 27, 2021

Allison points out how necessary blogging is for small eCommerce businesses: Blogging is still beneficial for growing a business. Not only that, when you analyze your blog’s Google analytics , you’ll be able to uncover important information about your audience’s behavior such as: what topics do they care most about?

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketers 52

Search Engine Land

JULY 3, 2024

This article outlines how to incorporate 12 essential SEO metrics into a digital PR measurement program, starting with thorough audience and keyword research and moving through to advanced analytics and user engagement strategies. PR people at lead generation sites might consider these as key events: Download a white paper.

PR 109

PR SEO Whitepaper User-Generated 109