Hubspot Marketing

JUNE 30, 2025

Research and analytical skills. An understanding of digital marketing tools and tactics. Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. 2-3 years of marketing and content creation experience.

Management

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. Why is this crucial?

Thought Leadership

Marketing Insider Group

MAY 6, 2025

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing. How do you do it?

Marketing Strategy

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services.

User-Generated

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. Social Analytics goes further to display activity by hours.

User-Generated

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. The key is to send targeted emails with personalized content that your audience actually wants to read. Leads may be less interested or not a good fit.

CRM

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities.

Transform

Animalz blog

JULY 8, 2025

Campaign Monitor (02:30): Email marketing platform and Lane’s former employer, part of her career journey. Emma (02:30): Another email marketing platform where Lane previously worked, mentioned alongside Campaign Monitor. But then you really need to run a good analytics or like a good intelligence.

Thought Leadership

Martech

APRIL 18, 2025

Their intent and needs are different, and your emails should reflect that. Don’t send emails because it’s Thursday. Send them because someone downloaded a whitepaper, viewed a pricing page or started a trial but didn’t complete onboarding. Set up event-based triggers.

Whitepaper

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing

Animalz blog

JUNE 3, 2025

Working closely with product marketers helps content teams make sure their message fits the target audience. I would rather just have a content-marketing manager focus heavily on operations and analytics than just, like, being an editor and copywriter these days. ( And then there are, four integrated marketers on the team.

Advertisers

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Email Marketing

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Email Marketing

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Email marketing is an excellent tool for small businesses to use.

Whitepaper

Adobe Experience Cloud Blog

JULY 12, 2010

Email Response Segmentation - Using email response data to create segments based on opens and clicks. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. Social Media campaigns to drive email subscriptions. Users who open/click.

Email Marketing

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

Email Marketing

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. If your organization blogs a lot, offer a monthly, subscription-based email digest with links to recent, relevant posts. Become a Distributor as well as a Publisher.

Whitepaper

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Social Web Analytics. The New Rules of Viral Marketing. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

eBook

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You can find out the best time for your company’s blog by looking at your Google Analytics. Use marketing automation tools such as Hootsuite, CoSchedule, or Buffer to schedule your upcoming posts.

Whitepaper

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more. Never Stop Learning Marketing is an ever-evolving field.

Education

Rock Content

SEPTEMBER 16, 2020

It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers. What is Content Marketing and How Can You Get Started? Content Marketing can either be subtle or in your face.

Marketing Strategy

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Email marketing platform Litmus uses Instagram to share their expertise. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

CRM

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

CRM

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real. Take a look.

Email Marketing

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Whitepaper

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. But it didn’t happen by accident -- HubSpot's marketing team works hard to run their blog as a media site with a full editorial calendar and a team of writers and editors manning the front.

Inbound Marketing

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper