Marketing Insider Group

MAY 6, 2025

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing. How do you do it?

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Email Marketing 132

Email Marketing Whitepaper Marketers Marketing 132

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketers 131

Adobe Experience Cloud Blog

NOVEMBER 1, 2012

by Dayna Rothman What is the difference between email marketing and marketing automation? We all know how powerful and important email marketing is to your marketing toolbox, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.

Email Marketing 132

Email Marketing Whitepaper Marketers Marketing 132

SocialPilot

JANUARY 27, 2025

Use analytics tools to understand where you currently stand. Discuss pain points, individual motivations, preferred content formats (blogs, videos, whitepapers), and social media habits. For example, turn a webinar into short video clips for LinkedIn or convert a whitepaper into an infographic for Twitter. Why is this crucial?

Thought Leadership 96

Thought Leadership Whitepaper User-Generated Price 96

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Email marketing is an excellent tool for small businesses to use.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

JULY 12, 2010

Email Response Segmentation - Using email response data to create segments based on opens and clicks. Site Analytics Segmentation - Using site analytics data to create behavioral segments to increase the relevancy of your campaigns. Social Media campaigns to drive email subscriptions. Users who open/click.

Email Marketing 103

Email Marketing Whitepaper Marketers Marketing 103

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketers 110

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Increasing the Response to Your Email Marketing. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Social Web Analytics. The New Rules of Viral Marketing. 5 Steps to a White Paper that Pulls in the Perfect Prospect.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. If your organization blogs a lot, offer a monthly, subscription-based email digest with links to recent, relevant posts. Become a Distributor as well as a Publisher.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. You can find out the best time for your company’s blog by looking at your Google Analytics. Use marketing automation tools such as Hootsuite, CoSchedule, or Buffer to schedule your upcoming posts.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. Social Analytics goes further to display activity by hours.

User-Generated 83

User-Generated Analytics Whitepaper Management 83

Hubspot Marketing

MAY 29, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 138

Whitepaper eBook User-Generated Marketers 138

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

Trade Press Services Newsletter

MAY 4, 2023

HubSpot Academy offers marketing certifications in SEO, social media marketing, automation, inbound marketing, digital marketing, digital advertising, growth-driven design, content marketing, email marketing, and more. Never Stop Learning Marketing is an ever-evolving field.

Education 130

Education Whitepaper Inbound Marketing Social Media Marketing 130

Rock Content

SEPTEMBER 16, 2020

It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers. What is Content Marketing and How Can You Get Started? Content Marketing can either be subtle or in your face.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Email marketing platform Litmus uses Instagram to share their expertise. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 139

Whitepaper B2C User-Generated Marketers 139

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

CRM 96

CRM Whitepaper Marketers Marketing 96

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

CRM 96

CRM Whitepaper Marketers Marketing 96

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real. Take a look.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

illumin

OCTOBER 24, 2024

Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. Types of content include blog posts, whitepapers, case studies, and eBooks. Email Marketing Email remains a powerful tool for B2B advertising.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. But breaking through crowded inboxes is harder than ever.

Whitepaper 84

Whitepaper Digital Marketing Marketers Marketing 84

Hubspot Marketing

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. But it didn’t happen by accident -- HubSpot's marketing team works hard to run their blog as a media site with a full editorial calendar and a team of writers and editors manning the front.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Adobe Experience Cloud Blog

MAY 30, 2010

If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketers 84

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Creating a Marketing Campaign The most essential part of creating a marketing campaign is planning.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Rock Content

MARCH 14, 2024

Many marketers struggle to brainstorm new content ideas and generate engagement. The Solution: Personalization is the Key Understand your audience: conduct surveys, analyze social media conversations, and leverage website analytics to discover their needs and interests. What are their interests? What questions do they keep asking?

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Marketing Insider Group

DECEMBER 20, 2021

There are various tools and services out there that can help you organize your metrics, like HubSpot’s Marketing Analytics & Dashboard software. Here are some standard metrics marketers use to make informed decisions about optimizing campaign strategies and inform budgets. Email Marketing.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

Content Marketing Institute

DECEMBER 19, 2017

Mine your analytics for performance/conversion leaders. Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. Repackaging.

Whitepaper 107

Whitepaper Analytics Shoppers Content Marketing 107

Marketing Insider Group

MAY 8, 2023

Image Source: Invesp Inbound Marketing Remember, the goal of inbound marketing is to attract potential customers with valuable information that addresses their specific needs and interests, ultimately nurturing your brand’s relationship with them. That’s a lot of dough if you have an email marketing strategy developed by experts!

Inbound Marketing 117

Inbound Marketing Outbound Marketing Whitepaper eBook 117

Hubspot Marketing

SEPTEMBER 27, 2023

Audience Analytics: AI can help you better understand your audience through data analysis. Product Descriptions (50%) 50% of marketers who use generative AI found that the technology is helpful for product descriptions. Emails (43%) 43% of marketers that regularly use AI find it helpful for email marketing.

Whitepaper 100

Whitepaper eBook User-Generated Marketers 100

Lusha

DECEMBER 9, 2024

Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint. The key is to send targeted emails with personalized content that your audience actually wants to read. Leads may be less interested or not a good fit.

CRM 52

CRM Whitepaper eBook User-Generated 52

Rock Content

APRIL 27, 2020

The world of SEO, Content Marketing , Email Marketing, and Inbound Marketing is always moving, because the customer behavior also changes really fast. Students get to see a lot of crucial concepts of Search Engine Marketing, Search Advertising, Analytics, and other subjects.

Digital Marketing 112

Digital Marketing Inbound Marketing Non-Profit Whitepaper 112