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The two approaches to AI implementation: Collaboration vs. independence

Martech

Using predictive analytics, they help businesses forecast customer behavior, optimize operations and personalize experiences. In regulated industries like finance and healthcare, their role is critical to maintaining compliance and setting guidelines for responsible AI use.

Transform 109
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Successful CMOs collaborate with key C-suite stakeholders in finance, tech, and HR to drive results. Just think about where marketing sat five years ago. Plan a campaign.

CMO 145
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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

Transform 130
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Digital Analytics Simplified: The Beginner’s Guide

CXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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Social Media Benchmarks by Industry and Networks (2024)

SocialPilot

Twitter average click-through-rate: 0.91% Financial Services Social Media Benchmarks The finance industry uses social media to communicate complex information and educate consumers. Infographics and informative videos are the top-performing content formats, helping to make financial topics more understandable.

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How to Create an Amazing Company Blog

Marketing Insider Group

You can find out the best time for your company’s blog by looking at your Google Analytics. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. These tools also offer alerts and analytics to help you understand your campaigns. Create a Content Calendar. Nor do you don’t have to.

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How to Get the Content Marketing Salary You Deserve

Content Marketing Institute

Long before you ask for a salary bump, ask your supervisors about the business’s goals and the key performance indicators related to your role. Some managers are highly analytical and solely focused on measurable results,” Graham says. Simply doing your job likely isn’t enough to earn a compensation increase.