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The Future of E-commerce on Social Media

Marketing Insider Group

Smarter algorithms and data analytics help deliver the right product to the right person at the perfect moment. Meanwhile, TikTok has tested affiliate programs and native checkout features in global markets, signaling an even more aggressive push into e-commerce. Invest in AI tools and data analytics to fine-tune targeting.

Gen Z 52
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How Driscoll’s pivoted from fresh in-store to fresh online

Martech

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 125
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. HBR) 72% of marketers consider content crucial for improving client retention. MarketingEvolution) Marketers allocate 15.9% (Statista) 45.1%

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10 Pinterest statistics marketers must know in 2019

Sprout Social

Moreover, these Pinterest shoppers invest in what they’re passionate about. 27% of marketers are already using Pinterest. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. 43% plan on getting their ideal home within the next five years.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Sentiment can have a lot of sway on your social media ecommerce plan.

eCommerce 111
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Huge opportunities for ecommerce brands brave enough to diversify: ShipBob’s Enda Breslin

Econsultancy

Launched in 2014, the company gives brands the analytics to track and ship stock globally. Competition is now on a global scale with millions of brands launching each year, and shopper expectations skyrocketing. I caught up with Enda to find out more about his role.

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How to Recover Ad Retargeting Audiences After iOS 17

Customers.ai

In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1 shoppers , broken out by demographics, buying behavior, and interests. billion by 2026, growing at a CAGR of 13.3%. Customers.ai