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From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers. Digital product development also generates by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. Champion privacy.

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How To Use Twitter For Successful Business Marketing?

SocialPilot

Spot industry trend With close to 666 million Monthly active users (MAUs), Twitter functions like a giant conversation platform. Hashtags, trending topics, and discussions allow you to see what issues, ideas, and events are gaining attention in your industry right now and quickly identify trends.

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How To Increase Your Website’s Engaged Sessions per User

Exposure Ninja

You can see how often visitors are coming back to your site in Google Analytics 4 , using the “ engaged sessions per user ” metric. On 1st July 2023 , Google Analytics 4 will become the standard and Google will retire Universal Analytics. Use this guide to set up your Google Analytics 4 account. What is a Session?

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. By adopting these strategies, B2B companies can improve their online visibility, generate quality leads, and increase conversions. What is B2B digital marketing? Web design plays a crucial role in this aspect.

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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

When users find helpful information through a brand’s content, it positions the brand as an authority and a go-to resource in its industry. This is particularly beneficial for new brands that haven’t yet established organic search visibility or for established brands looking to promote a new product or service.

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LinkedIn advertising: A comprehensive guide

Search Engine Land

Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. Professional environment LinkedIn users have a business mindset when they engage with the platform, which makes them more receptive to professional content and advertisements.

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11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

Marketing Insider Group

Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. With the influx of information on social media, users often have short attention spans. User-generated content. Why is it trending? Interactive content.