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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Surprisingly, despite over a decade of digital transformation, research reveals most businesses still have significant room for improvement: Only 30% have an integrated digital marketing strategy aligned with their overall marketing strategy. However, trenchant strategy powered by testing and analytics remains the foundation.

Transform 130
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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 101
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Content Repurposing: Transforming Old Content into New Opportunities

Rock Content

Long-form, evergreen content is naturally going to be your best bet, but you also want to look at performance. Use an accessible tool like Google Analytics to identify your top performers. The higher the ongoing performance, the better the option.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 110
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. It has made marketing efforts far more manageable in some significant areas. This personal touch creates trust, enhances customer satisfaction, and fosters meaningful connections.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?