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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

But with the introduction of a new, user-friendly interface, anybody has access to this breathtaking technology. OpenAI is a research laboratory dedicated to creating artificial general intelligence (AGI) that can benefit humanity. In 2023, marketing and the marketing profession will be transformed. Image courtesy Mars Dorian.

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AI-powered martech releases and news: Jan. 25

Martech

Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. See our article here for ways to prevent that. Momos’ Momos 2.0

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

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Email Marketing Tricks Everyone Should Know

Vertical Response

Key Takeaways Effective email marketing hinges on crafting enticing subject lines, engaging content, and clear calls to action, which can be enhanced using tools like ChatGPT for prompt generation and personalization tactics. They’re designed to protect users from unwanted or harmful emails. Ready to optimize your email deliverability?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. antitrust and consumer protection laws in June. Goodbye, Universal Analytics!

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. All these pointers allow you to deliver hyper-personalized content, product recommendations, and user experiences. What does this do?

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