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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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MarTech’s digital transformation experts to follow

Martech

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. He advises CIOs and technology managers on disruptive technologies and how to engage customers in this changing climate, especially on mobile. LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Daniel Newman (27.7K

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When it comes to marketing technology, ends come before means

Martech

said Cesar Brea, partner at global management consulting firm Bain & Company. First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. This certificate’s curriculum is extensive and includes everything from digital marketing and e-commerce foundations to marketing analytics and measurement.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

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Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. So make sure your social media moderation guidelines align with and refer to your social media crisis management plan. What is content moderation?