Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy.

User-Generated 123

User-Generated Marketing Marketers Customer loyalty 123

Martech

DECEMBER 14, 2023

As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations. Fragmented analytics tools. Challenges and goals Business goal : Boost online sales and enhance market competitiveness. CRM data cleanup.

Transform 111

Transform CMO CRM Fashion 111

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Hubspot Marketing

MARCH 19, 2024

62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

OnPassive Marketing

SEPTEMBER 24, 2022

Best Ways To Create a Social Media Marketing Plan. When starting with social media marketing, it is essential to have a plan in place. A social media marketing plan will help you determine what channels to use, how long to spend on each channel, and what content to produce.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

SocialPilot

JANUARY 15, 2024

Another stat by Wyzowl shows 82% of the digital video marketers generated leads through video content. Post-Pandemic Video Marketing Trends 73. The research by Wyzowl put forward that 91% of marketers claim video content has become more relevant than ever for brands and businesses in this era of the pandemic.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

SmartBrief - Marketing

JULY 20, 2023

That’s why it’s important to invest some time and energy into doing a marketing checkup. Reporting and analytic tools take you only so far. 8 steps for a six-month marketing review There are myriad ways to tackle a mid-year marketing checkup. It’s important to get buy-in from your marketing team.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Rock Content

JANUARY 2, 2024

Second, your content marketing efforts must be consistent. At the beginning of the year, companies tend to have grandiose content marketing plans, but the blog posts and online ads start to taper off sometime around April. The content calendar maps out your marketing plan over a specific time.

SEO 52

SEO Marketing Plan Content Marketing Place 52

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Rock Content

JUNE 18, 2020

Interactive content is a marketing trend that has grown considerably in recent years. Many companies have already seized on these advantages, seeing their interactive content metrics beat their static content results as part of their marketing plans. This can be tracked using Google Analytics. Conversion rate.

Analytics 72

Analytics User-Generated Digital Marketing Education 72

Martech

JUNE 29, 2022

That said, regardless of where performance marketing sits within an organization’s marketing ecosystem, many people/departments use its tools and strategies. Here are some ways different groups use performance marketing technologies: Marketers plan, execute and measure performance-based campaigns.

Performance Marketing 99

Performance Marketing User-Generated Marketing Marketers 99

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. A detailed guide and use of analytics can streamline this launch process.

Transform 68

Transform Affiliate Marketing Shipping Education 68

Duct Tape Marketing

OCTOBER 8, 2023

The shift starts with realigning your marketing strategies. As studies show, companies that align their business objectives and marketing plans are three times more likely to reach their goals. This means you’ll need to spend time learning each client’s unique target market, sales pipeline, and current marketing efforts.

CMO 73

CMO Price Transform Marketing Strategy 73

Digital Marketer

JULY 7, 2023

Click Here Utilize powerful tools like Google Analytics to track and measure the impact of your ChatGPT-assisted content. Integrate ChatGPT Into Your Overall Marketing Strategy Aim to make ChatGPT a core part of your comprehensive marketing plan—aka, turn it into your very own Virtual Writing Assistant.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Hubspot Marketing

DECEMBER 13, 2022

And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work. The direct and indirect ROI of your inbound campaigns, such as marketing newsletters.

Branding 121

Branding Manufacturing Health Retail 121

Hubspot Marketing

JUNE 28, 2022

Also, check your analytics for helpful information on how these new subscribers/followers found your video. The use of short-form video will grow significantly in 2022, with 36% of video marketers planning to invest more in it than any other format, and 45% planning to use it for the first time this year.

Video Marketing 123

Video Marketing Marketing Marketers Promotion 123

OnPassive Marketing

AUGUST 16, 2022

According to your influencer, you must design your content for the marketing plan. The best way to measure performance is through social media analytics tools. It is better to analyze and make notes to create the next plan free of those mistakes. Your decision will determine your budget as well. Choose the platform.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Rock Content

APRIL 8, 2023

With so many ways to create social media content, having a strategy and content marketing plan is crucial. For instance, instead of constantly checking their emails or wasting time in sales meetings to review sales content and strategies, your team can simply use software to keep updated on the latest marketing trends.

Logistics 82

Logistics CRM Customer Acquisition Marketing Strategy 82

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Customers.ai

OCTOBER 17, 2023

Zapier Workflow Automation Teamwork Project Management Software Monday Project Management Software Slack Productivity Platform Calendly Online Appointment Scheduling GrowthHackers Content Marketing Planning Iconosquare Social Media Analytics & Management AgoraPulse Social Media Management Customers.ai

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. In fact, since 2019, the use of video content has continued to increase by over 90%.

Entertainment 69

Entertainment Video Marketing Thought Leadership Education 69

Rock Content

JUNE 9, 2020

You can use each type of interactive content in distinct ways within a marketing plan. According to Jonny Rose , this is a marketing trend for years to come. It’s possible to measure these indicators using tools such as Google Analytics , Google Alert , BuzzSumo , and CRM software.

Whitepaper 83

Whitepaper User-Generated Customer Acquisition eBook 83

Pam Didner

OCTOBER 7, 2020

As digital marketing is growing, more and more professionals are arranging industry-specific seminars and campaigns to empower and educate newcomers. Digital marketing trends are always changing. Whether you are starting a new business or running an old one, the use of tools required in digital marketing is very important.

Digital Marketing 133

Digital Marketing Social Media Marketing Marketing Marketers 133

Rock Content

OCTOBER 12, 2015

The Ultimate Guide to Content Marketing ROI | Newscred. The process of quantifying your content marketing efforts can seem daunting. 2015 State of Marketing | Salesforce. Social Media Marketing Trends: Survey Summary Report | Ascend2. Social media marketing, when planned properly, can be very effective.

Social Media Marketing 95

Social Media Marketing Marketing Marketers B2C 95

Rock Content

AUGUST 21, 2020

Digital Transformation is not only about better productivity, but also about having the right plan to achieve your goals. Data-driven administration can find better, deeper insights into marketing trends, your buyer persona , and the benchmarking your competition. Innovation is vital if you wish to be competitive in the future.

Transform 122

Transform Finance Customer loyalty Digital Marketing 122

Hubspot Marketing

FEBRUARY 23, 2024

25% of marketers planned to use interviews for the first time in 2023. Understanding user perception requires a balance of visual appeal, online presence, and cultural trends. Companies can easily do that with the help of data insights and marketing wisdom. How has your customer experience changed over time?

Direct Mail 97

Direct Mail Marketing Marketers Transform 97

OnPassive Marketing

MAY 27, 2022

Optimize Campaign Performance With Analytics Tools. Be picky about who you partner with, and make sure that the Influencer marketing plan outlines what you need from them to be successful. There is no one “right” way to approach influencer marketing, so be creative and innovative when coming to potential partners.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Keeping Up With Constantly Changing Trends.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Hubspot Marketing

MARCH 11, 2019

Lastly, reviewing the social accounts of your competitors can help you make sure your marketing stands out and is unique to your brand. Now, let’s talk strategy — there are five steps to ensure your social media marketing plan is sustainable and positively impacts your business. Here are a few examples: Twitter Analytics.

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. Quick Takeaways.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Pam Didner

OCTOBER 7, 2020

As digital marketing is growing, more and more professionals are arranging industry-specific seminars and campaigns to empower and educate newcomers. Digital marketing trends are always changing. Whether you are starting a new business or running an old one, the use of tools required in digital marketing is very important.

Digital Marketing 52

Digital Marketing Social Media Marketing Marketing Marketers 52

Sachs Marketing Group

JUNE 21, 2023

By employing a strategic content marketing plan, businesses can ensure that they are not just promoting their products or services, but also building a brand that resonates with the values and interests of their target audience. Website Analytics : Use Google Analytics or similar tools to monitor traffic to your website.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52