Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Hubspot Marketing

MARCH 19, 2020

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals?

Marketing Plan 138

Marketing Plan Customer Acquisition Marketing Marketers 138

Many Chat

JUNE 1, 2022

Despite going through all the steps to create a successful Instagram marketing plan for your business on Instagram (IG), your marketing campaigns aren’t getting the results you want. That means it’s time to take a good look at your Instagram analytics. . Accessing your Instagram account’s analytics is super easy.

Analytics 98

Analytics Price Key Performance Indicator User-Generated 98

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

Analytics 82

Analytics Key Performance Indicator User-Generated B2C 82

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Like other performance marketing categories, performance video pairs traditional growth tactics with modern analytics. In conditions like these, performance video is a smart approach.

Marketing Plan 112

Marketing Plan Content Marketing Marketing Marketers 112

Martech

APRIL 15, 2022

Then, something happens (merger, stock market decline, pandemic, war – fill in the blank). Which team do you think recovers the quickest by adjusting their marketing plans? They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted.

Analytics 114

Analytics Transform User-Generated CRM 114

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Marketing Insider Group

JUNE 13, 2016

Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Okay, I’ll admit it immediately. Or do you use it like most people in that you only really look […].

Marketing Plan 59

Marketing Plan Analytics Marketing Marketers 59

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace. Fuel up with data insights.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Welcome Software

JUNE 28, 2022

Analytics lets businesses identify pain points and optimize bottlenecks in their digital experiences. What is digital experience analytics? Digital experience analytics are systematic ways of analyzing data and statistics about users' digital experiences. How do digital experience analytics improve customer loyalty?

Analytics 40

Analytics Customer Non-Profit Retail 40

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

Finance 134

Finance Analytics Marketing Marketers 134

Rock Content

MAY 8, 2016

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Google Analytics can be a useful (and free!) Create a calendar.

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Trade Press Services Newsletter

JANUARY 4, 2023

Some marketers obsess over data, measure every imaginable KPI, focus on the wrong metrics or fail to leverage data insights altogether. Browse email newsletters over your morning coffee—daily digests from Content Marketing Institute and MarketingProfs make it easy to stay abreast of what’s happening in the B2B marketing world.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 162

Marketing Strategy Marketing Marketers Target Market 162

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. The MMR found that AI chatbots account for twelve percent of today’s marketing spend.

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 130

Marketing Strategy Marketing Marketers Target Market 130

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? How do you create a Social Media Marketing Plan for your business? “If Back to contents.

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Rock Content

APRIL 12, 2024

The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. The president and CEO of marketing agency RAPP New York, Justin Thomas-Copeland, put it this way: “ Creativity can be helped, guided, and validated by data and analytics.

Marketing Strategy 85

Marketing Strategy Content Marketing Key Performance Indicator Analytics 85

Martech

NOVEMBER 3, 2023

They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. Here are five ways your MOps team can help transform your annual marketing plan. Build a consistent planning template MOps professionals are experts in structure and process.

Transform 113

Transform Marketing Plan Communications Analytics 113

Rock Content

MARCH 18, 2024

Data-Driven Insights: Leveraging Analytics for Targeted Content Marketing Analytics are a mainstay of your marketing plan. After all, what good is your marketing if it doesn’t have a desirable return on investment (ROI) or conversion rate? Of course, AI isn’t just helpful for written content.

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.

Management 110

Management Product Key Performance Indicator CMO 110

OnPassive Marketing

SEPTEMBER 24, 2022

Best Ways To Create a Social Media Marketing Plan. When starting with social media marketing, it is essential to have a plan in place. A social media marketing plan will help you determine what channels to use, how long to spend on each channel, and what content to produce.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). It contains several dozen AI assistants that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond.

Customer Acquisition 58

Customer Acquisition Analytics Price Advertising 58

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Digital marketing measurement and KPIs.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

SocialPilot

APRIL 15, 2024

These analytics do not just represent numbers; they are high-powered guides that help you strengthen your social media plan of action. The results of the analytics could be surprising as well as interesting. Here again, social media analytics could be vital. Zevia produces zero – calorie software drinks.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hubspot Marketing

AUGUST 22, 2023

Google helped the group revise its marketing plan, consisting of eight campaigns in paid search and remarketing, including 150 newly created text ads for an end-of-year giving campaign. Google Analytics Once you activate a Google Grants account, you can link it to Google Analytics.

Analytics 90

Analytics Marketing Marketers Communications 90

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

Thought Leadership 116

Thought Leadership Digital Marketing Marketing Marketers 116

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Scoop.it!

MAY 11, 2023

Understand that automation is a supplementary tool and not an absolute solution to all your content marketing needs. Source Having this in mind, it’s time to start researching and comparing the most useful content marketing tools out there depending on your needs and marketing goals.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Pam Didner

SEPTEMBER 23, 2021

Use data analytics to understand what works and what doesn’t work based on your own marketing outreach. These are all questions you need to ask as you develop your marketing plan and channels. 3 – Have a holistic view of your marketing plan and channels. Be honest and transparent about the results. #2

Marketing Plan 111

Marketing Plan Analytics Digital Marketing Marketing Strategy 111

Martech

DECEMBER 14, 2023

As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations. Fragmented analytics tools. Challenges and goals Business goal : Boost online sales and enhance market competitiveness. Analytics integration.

Transform 119

Transform CMO CRM Fashion 119

Marketing Insider Group

DECEMBER 28, 2020

Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. A free plan is available, but for a small cost, you can access many helpful features.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. The platform also enables marketers to manage entire campaigns and measure the success of those campaigns in real-time through analytics and custom reports.

Branding 98

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 98

Martech

MAY 9, 2022

When you are clear on your objectives, you can then define how you will achieve those objectives in a marketing plan. Content marketing will be a large component of your marketing plan for most startups because it is cost-effective and impactful. An analytics platform (could be as simple as Google Analytics).

CRM 93

CRM Marketing Marketers Marketing Plan 93