Calvyn Lee Blog
JANUARY 10, 2024
Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)
Marketing Insider Group
DECEMBER 28, 2020
Website Analytics. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. Some alternatives include: Clicky : Clicky is a simple real-time analytics solution. A free plan is available, but for a small cost, you can access many helpful features.
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Adobe Experience Cloud Blog
FEBRUARY 7, 2020
It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Measure long-term performance.
Adobe Experience Cloud Blog
APRIL 10, 2015
Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
Adobe Experience Cloud Blog
JANUARY 19, 2018
You can calculate this KPI in Google Analytics in its search console. This report can be pulled from Google Analytics’ Audience Overview by comparing and organic traffic segment to overall site traffic. These are content marketing KPIs meant to measure the depth of engagement and intent to purchase.
Martech
MAY 23, 2023
Dig deeper: Rethinking the marketing planning process for an agile world 2. To excel in marketing ops, you must possess a strong understanding of marketing analytics , be excellent at discerning valuable insights and communicate those findings in an impactful and concise manner.
Adobe Experience Cloud Blog
NOVEMBER 20, 2014
While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. In fact, it’s not so different from creating any other marketing plan – except, you know, a lot cooler. The Secret to Video Marketing Success.
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