Marketing Insider Group

MAY 6, 2025

Some of the ways to understand your customers include: Market research Customer interviews Polls and surveys Community engagement Audience research tools like Google Analytics 2. Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. Lastly, encourage thought leadership.

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Adobe Experience Cloud Blog

OCTOBER 12, 2015

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. Small, nimble teams?

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

Adobe Experience Cloud Blog

AUGUST 25, 2014

There’s always more to do – campaigns to run, technologies to master, analytics to check… And, of course, there’s the constant need to drive more leads, better leads, and faster MQLs. Whitepapers and benchmarking studies can crystalize your thought leadership and value proposition, but they often aren’t delivered in an appealing way.

Whitepaper 134

Whitepaper Thought Leadership Logistics Entertainment 134

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. Data monitoring and analytics are at the foundation of better lead generation –– this means data sharing between the sales and marketing teams is imperative. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

FEBRUARY 4, 2016

This lack of analytics goes hand-in-hand with a recent statistic from the Content Marketing Institute, which found that only 38% of B2B companies felt their content marketing efforts were effective. Removing the Hassle from Content Marketing Analytics. Until recently, this was the easiest—and, in many cases, the only way to judge.

Analytics 91

Analytics Whitepaper eBook Thought Leadership 91

Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Coming next month, we’ll also be debuting a new whitepaper from Harvard Business Review Analytic Services sponsored by Marketo on the marketing organization of the future. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing…The CMO Nation!

CMO 134

CMO Thought Leadership Whitepaper Food 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

There is a lot of data to be extracted from your analytics package, from the keywords users are finding your site with, to what content they are consuming and what keywords & content are generating sales. Create goals in your web analytics tool to check which content is generating leads for your business. Develop Your Content Mix.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Martech

JANUARY 26, 2023

For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Digital analytics provides performance-based metrics based on a campaign in the market.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Make Analytics Actionable. Tell me your thoughts in the comments. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload.

Whitepaper 134

Whitepaper Thought Leadership eBook Marketing 134

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Adobe Experience Cloud Blog

APRIL 30, 2014

Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. As you’d expect from a company whose bread and butter is organizing huge amounts of information, TrackMaven didn’t skimp on the data collection.

Content Marketing 134

Content Marketing Whitepaper Thought Leadership eBook 134

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can find out the best time for your company’s blog by looking at your Google Analytics. This is where you can engage with thought leadership posts and in-depth guides. These tools also offer alerts and analytics to help you understand your campaigns. Test your emails.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

JULY 13, 2012

Assuming you have been tracking each piece of content, you will want to take a look into your analytics to determine what is being downloaded the most. These assets are important to find since they are often your basic one-sheets, checklists, and whitepapers that explain very simply what the value proposition of your product or service is.

Content Marketing 122

Content Marketing Whitepaper Thought Leadership Inbound Marketing 122

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

Using scoring and deep-dive analytics, marketers are able to track and monitor behavior as their customers move down the sales funnel. Analytics are the cornerstone of intelligent modern marketing; they are the quantifiable metrics that CMOs and CEOs want to see. Align Content to Sales Stages. Track What Matters.

eBook 134

eBook Whitepaper Thought Leadership Marketing 134

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Hootsuite

FEBRUARY 18, 2020

Depending on your industry, gated content such as whitepapers, invite-only webinars, or even access to private Facebook Groups make for compelling incentives. It makes sense, for example, to ask for an email address to deliver a whitepaper. Thought leadership articles 28%. Whitepapers 26%. Gated content.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Adobe Experience Cloud Blog

JULY 23, 2015

For example, conversion metrics could be: 100 downloads for a whitepaper. Or do they prefer to read text in the form of blogs, whitepapers, and research articles? Therefore the metrics defined need to be unique and relevant to your specific context. 25 email registrations for a service. 1,000+ social shares. Five leads.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. Instead of only hosting thought leadership content, they combine educational content for learning SEO with links to some of their actual software tools, as well as links to their community.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Set Up

SEPTEMBER 17, 2024

According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. Platforms like Hubspot and Google Analytics have evolved significantly and now offer sophisticated attribution tools that can streamline ROI analysis.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Adobe Experience Cloud Blog

MAY 21, 2018

These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. The post Building Your MarTech Stack Into an Ecosystem appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Current Vendor Process.

Transform 134

Transform Whitepaper Thought Leadership CRM 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

This changes the conversation from “I noticed you downloaded XYZ whitepaper” to “I noticed your interest in content creation, and so I am curious about your engagement strategy. The concept of researching harkens back to the good ol’ college and high school days of writing a well thought-out essay. Research it!

Thought Leadership 134

Thought Leadership Outbound Marketing Whitepaper Inbound Marketing 134

Adobe Experience Cloud Blog

MAY 8, 2019

The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. Analytics and operations are two of the fastest-growing areas in marketing—largely because marketers are eager to show the results of their campaigns.

Thought Leadership 134

Thought Leadership Key Performance Indicator eBook Direct Mail 134

Adobe Experience Cloud Blog

DECEMBER 13, 2018

If you invest in the right talent and infrastructure to build these pillars, your website will be much more adept to achieve your goals, whether that’s driving conversions, newsletter signups, or whitepaper downloads. Another website necessity includes analytics. 5 Components of an Engaging Website.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Hootsuite

APRIL 29, 2025

You dont have to use multiple tools, and you can get your advocacy metrics in the same place as your other social analytics. It landed on this list because the content posted on the company feed can be set up for sharing on external social media platforms turning internal ideas into thought leadership content.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Your in-depth material, whether it’s ebooks, white papers, or informative research reports, is what will get your followers to invest more in your brand and think of you as an industry leader. And how can they get to this content? Conversions: Every good marketer knows how much a lead is worth to them.

Whitepaper 116

Whitepaper Thought Leadership Social Media Marketing eBook 116

Adobe Experience Cloud Blog

AUGUST 23, 2018

To audit the consumption of the content on your website, Google Analytics is a go-to tool. Downloading your white papers? Hootsuite is just one example of a company that monitors what’s said about your brand and your competition with real-time social analytics to give you insights you can turn into content.

Whitepaper 120

Whitepaper Thought Leadership eBook Management 120

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. That leaves a gap for low cost-per-click advertising on thought-leadership content. 50,000 increase?

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Marketing Insider Group

APRIL 19, 2021

Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Adobe Experience Cloud Blog

JANUARY 30, 2018

Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper eBook CRM 133

Calvyn Lee Blog

OCTOBER 14, 2021

Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: Which analytics are available on LinkedIn Pages? Follower analytics. Search engine analytics. Updates analytics. Avoid hyper targeting. Message Ads.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Thought leadership is not just kind of nice, something extra.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Rock Content

SEPTEMBER 28, 2016

Examples include (bulkier) blog posts, whitepapers, e-books, case studies, and webinars. Create content that is highly data-driven, analytical and backed by a lot of research. A 2,000-word whitepaper that looks like a high school essay is not appetizing. How to Ensure Short-form Content Captures and Engages.

Whitepaper 105

Whitepaper Education Thought Leadership Food 105

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Most social channels provide their own analytics, so make them part of your regular routine. Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. As you focus on what’s working, it’s okay to let go of what is not.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

Today with all of the analytical tools available and the shift toward engagement, marketing departments are under a lot of pressure to provide hard-hitting numbers. 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Calvyn Lee Blog

MAY 21, 2022

Explore if there are any whitepapers that can be broken down into bite-sized content. Question 2: Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. Collect some of her most shared thought leadership articles and turn them into a gated e-book.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130