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The Best In Automotive Content Marketing

Marketing Insider Group

Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Andrew Fick , Group Marketing Manager, Lincoln.

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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Robert_Rose Click To Tweet.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. Where Did It Come From?

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How Smarter Content Supply Chains Drive B2B Purchases

Welcome Software

But while most businesses focus on streamlining logistics and fulfillment, there's a hidden bottleneck many overlook: the influence of content in increasing conversions and improving loyalty. So how can businesses optimize their content supply chains to drive purchasing decisions and fuel commerce?

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4 Business Models for Content Marketing

Content Marketing Institute

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. On the first of December, we will note the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles.

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Do you know who your ideal customer is ? If it’s someone in the education industry, then make your case studies about your university customers.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.