Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
Adobe Experience Cloud Blog
JANUARY 20, 2015
According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. And if there isn’t some measure of customer experience, customer engagement, customer loyalty in those measures, it will not be sustainable. I couldn’t agree more. What are the measures on the business?
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