Marketing Insider Group

OCTOBER 14, 2015

The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. For example: many startups are a key part of their local business ecosystem.

Content Marketing 84

Content Marketing Outbound Marketing Millennials Inbound Marketing 84

Marketing Insider Group

APRIL 26, 2011

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.

Transform 95

Transform Outbound Marketing Inbound Marketing B2C 95

Marketing Insider Group

AUGUST 11, 2011

This means marketing is more than the typical B2B Marketing setup covering field sales enablement, demand generation and awareness through outbound marketing messages and campaigns. In classic B2C companies marketing owns the P&L for the brands they manage. Marketing is More Than Just Branding.

Transform 81

Transform Outbound Marketing Copywriting B2C 81

Duct Tape Marketing

NOVEMBER 6, 2018

Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not only for repeat business, but to create a steady stream of referrals when they pass you name along to their friends. Encourage Online Reviews.

Outbound Marketing 65

Outbound Marketing User-Generated Customer Acquisition B2C 65

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a consumer, I’m fed up.

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Marketing Insider Group

JANUARY 27, 2020

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.

Marketing Strategy 128

Marketing Strategy Content Marketing Whitepaper Manufacturing 128

Customers.ai

MARCH 26, 2024

People want personalization and they want to feel a connection to the brands they care about. In: Full-Funnel Campaigns & Segmented Audiences We talk a lot about audience segmentation here and there is a reason for that – it’s a marketing must for B2B and B2C advertisers alike. The time for generalization is over.

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Customers.ai

DECEMBER 19, 2023

As we head into the new year, marketers are racing to the finish line and getting their plans set for 2024. If you aren’t familiar, Semrush is a leading online visibility management platform and is used by over 10 million digital marketers worldwide. We are seeing a number of problems in the B2C lead generation landscape.

User-Generated 115

User-Generated Outbound Marketing B2C Digital Marketing 115

Businesses Grow

JANUARY 15, 2024

Content fueled this concept of inbound marketing. Instead of cold-calling customers ( outbound marketing ) we could produce relevant content that would auto-magically bring leads to our website. On every place we publish, whether it is B2B or B2C. But something was wrong. And so it goes. On Instagram. On Tik Tok.

Outbound Marketing 115

Outbound Marketing Inbound Marketing Content Marketing B2C 115

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers.

Whitepaper 141

Whitepaper Pharmaceutical Manufacturing Transform 141

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Each of these goals would require a different KPI to measure.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Customers.ai

JANUARY 3, 2024

At the end of the day, contact-based marketing is not just about reaching out to individuals; it’s about understanding and engaging with them in a way that adds value to their experience with your brand. serves as a robust support system for businesses looking to adopt or enhance their contact-based marketing strategy.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Marketing Insider Group

FEBRUARY 14, 2013

Marcus Starke predicted the rise of the science of marketing. Ann Handley called for more brands to become Content Brands. I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). I want a trusted curator.

Real Estate 80

Real Estate Outbound Marketing Copywriting B2C 80

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Sprout Social

JUNE 3, 2021

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content. Email marketing tools. Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. Graphic creation tools.

Digital Marketing 145

Digital Marketing Marketing Marketers Analytics 145

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111